It pays off in actual business, not just buzz, says a new survey. And the more time you use it for (and the more experienced you become), the better the results. Forget the endless speculation
about whether and how and how much money social media sites like Facebook and Twitter and LinkedIn can make. The key question is: Can they show you the money? The answer appears to be yes, according to a new report. One in three business owners say that social media helps them to close business. That percentage may yet improve...
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Your customers and clients are overloaded with e-mail every day. We asked experts for their tips and tricks for more effective e-mail marketing. Spreading the gospel
of good e-mail marketing is what Justin Premick, e-mail marketing expert and self-proclaimed e-mail evangelist, has been doing since 2004. Premick believes that permission e-mail marketing works, and as director of education marketing at AWeber Communications Inc. in Huntingdon Valley, Pennsylvania, he works primarily with small
businesses. "You don't have to tell the Proctor & Gamble account manager that e-mail works, but you might have to convince the independent retailer, or the local coffee shop, or art store," Premik says. E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty discounts or
promotions. At the same time, your customers can use e-mail to...
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This blog is written by a member of our expert blogging community and expresses that expert's views alone. How Kinaxis, a supply chain management solutions provider based in Ottawa, is achieving extraordinary results via social media marketing.
While most B2B marketers are scratching the surface, Kirsten Watson and her team at Kinaxis are digging deep into the rich veins of social media and finding gold. And while my metaphor may be tired, the 2009 versus 2008 results are anything but:...
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The voice plays an important role in linking concepts to content.
However, the vocal elements of your skill involve more than just speaking loud enough to be heard. There are several elements of your vocal strategy that can take your presentation effectiveness to another level including proper breathing, voice projection, juxtaposition and interaction...
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Recently I was talking to a member of a consulting firm who faced a vexing presentations problem. He often found himself struggling to express himself when approached in the hall by the head of another department or a senior executive.
For him, it was much easier to speak in front of a large group than to master the skill of the water-cooler vignette. He believed that larger venues gave him more time for all-important preparation. "The impromptu meetings really catch you off guard, "' he said. This was no trivial matter. The man was spearheading a new department at his
firm, and he had countless opportunities to use his business acumen to make a lasting impression on colleagues in everyday encounters in hallways or lunch rooms. He told me he often walks away wondering if he has left people thinking more about his rambling communication skills than his brilliant ideas. He asked me, "How should I handle
these moments more appropriately?" Here is what I told him...
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Know who you want to know Find out what is important between you and your social contacts to improve sales.
Put the internet to work for you and drive sales by connecting with your customers online.
Catching a virus is the best thing you can do for your business. I'm talking about viral messaging--the kind that rolls through the media with sonic speed and that you cannot control. And unlike virtually every other aspect of your career, that's a good thing. Case in point: I write a blog, Unconventional Thinking, that's rated No. 6 among the
world's marketing blogs. [But there is even greater power in a blog. And that's where the uncontrollable component comes in. The blog readers are, to a great extent,...]
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There is an important distinction between information and insight. Information often is limited to numbers and facts. Insight comes from experience and it often is far more valuable.
Three years ago, GE Money wanted to gain greater insight into the home improvement industry. Although we have been involved in the business for more than two decades, there is always something to be learned when you have meaningful dialog with customers, industry insiders who own and run their companies. Advisory boards are nothing new, so
when we invited several home improvement business leaders to join our board, the invitation was met with a bit of skepticism. But its value to GE Money and the board members quickly became evident. The board members recognized there was a tremendous amount of collective wisdom in the room, and that as a group they had a lot to offer, both
to GE Money and to their own businesses. And GE Money was gaining insights into customer business practices and how we could help them continue to grow. "The advisory board has become...
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What attitude can and cannot do for you. We've all heard countless statements about the significant part our attitude plays in everyday life. The connection between attitude and success is undeniable. Yet changing our attitude can be one of the most difficult things we do. For the next few months, I will share some thoughts with you about attitude, and some practical ideas
on how you can successfully implement a change in your attitude...
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Urban clothing line founder Daymond John proves it's all about the brand. Daymond John was not a rapper.He couldn't sing or dance. But as a young man, he latched onto the emerging '80s rap scene in Queens and the Bronx as his path to success. John began working as a roadie for now legendary acts Run DMC and LL Cool J. Along the way, he found his passion-fashion. "I couldn't rap or sing," John tells SUCCESS,
"but I loved fashion. That's one of the most important things if you want to be successful as an entrepreneur. If you're doing something you love, you will always succeed." And John knows what it takes to be successful. The founder of the urban clothing line FUBU (For Us, By Us), John has built his empire through...
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"We're squeezed too." There was a time when human resources departments handled every staffing need at a company, from hiring and firing to administering benefits and determining salaries.
But HR's role has begun to change significantly as departments have shrunk at companies across the board. According to a study by the Society for Human Resource Management, the profession's largest association, the head count at the average HR department fell from 13 in 2007 to nine in 2008. "HR departments
are under pressure like never before," says Steve Miranda, the society's global HR and integration officer. As much of what was once HR's domain increasingly gets...
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