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Volume 6, Issue 4     
In This Issue:

  Microsoft and Google’s battle for supremacy
  Hijacking MySpace for fame and fortune
  U.S. to auction frequencies for in-flight Net use
  Microsoft: Let’s make more deals
  Game time for Sony, Nintendo and Microsoft
  Scuttling some job-hunt myths
  Offer-and-Acceptance etiquette
  What pay raise can you expect from your employer?
  Why your employees are loosing motivation
  How to adjust your decision-making style
  Can you manage different generations?
  Four strategies for making concessions
  The new face of disaster recovery
  The pros and cons of portable external hard drives
  Clustering the Microsoft way
  The seven deadly sins of Outsourcing
  Making performance appraisals a positive process
  Study: Noncertified IT worker pay gaining ground
  NASA models collision of black holes
  Team building and teamwork
  Email addiction
  Getting yourself fired
  The NSA knows who you’ve called


Microsoft and Google's battle for supremacy

Schmidt: Google will trump rivals with its focus on search
CEO says company's search focus will make it the main infrastructure provider for Web services and information going forward.
The Microsoft-Google rivalry is shaping up as a titanic corporate clash for the ages. It may not turn out that way. Markets and corporate fortunes routinely defy prediction. But it sure looks as if the two companies are on a collision course, as the realms of desktop computing and Internet services and software overlap more and more. Microsoft, of course, is the reigning powerhouse of computing and Google is the muscular Internet challenger. On each side, the battalions are arrayed: executives, engineers, marketers, lawyers and lobbyists. The spending and competition are escalating daily. For each, it seems, the other passes what Andrew S. Grove, a founder and former chairman of Intel, calls the "silver bullet test" of strategic competition. "If you had one bullet, who would you shoot with it?"...
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Hijacking MySpace for fame and fortune

MySpace gets into the IM game
Even as rumors swirl about AOL's planned MySpace killer the social network has launched a new battle with AOL: instant messaging.
Brandon Hoffman has found thousands of friends on MySpace. Not for himself, but for his clients: car dealerships. Hoffman, who works for KEA Advertising in Valley Cottage, N.Y., has built MySpace profiles for several car dealers. He then contacts other members of the network asking them to be a "friend" to the business, using software tools to target those he thinks might be interested. "You can become part of their network and develop a relationship. It is better than banner advertising, because you get to interact with the actual potential customer," he said. Hoffman is one of a growing number of enterprising MySpace users who are using software to exploit the hugely popular social networking site for profit or fame. But the tools they use are controversial....
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U.S. to auction frequencies for in-flight Net use

Airport tech lets travelers speed through lines
Frequent travelers are signing up for new programs that store passport info and iris patterns.
Many fliers look forward to boarding planes so they can get away from their phones and e-mail. That sanctuary will inch one step closer to oblivion today when the Federal Communications Commission begins to auction off frequencies for in-flight Internet service. Nine companies, including Verizon Airfone, which pioneered pay phones in the air, are expected to enter bids for the two licenses available. The companies have developed a variety of technologies that effectively create wireless networks on planes so fliers can use their laptops to surf the Web or to make calls with voice-over-Internet technology...
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Microsoft: Let’s Make More Deals

With its increased emphasis on video content, the software giant is slowly refashioning itself as a media powerhouse. During the last few weeks, Microsoft (MSFT) has made several acquisitions to feed the ever-growing demand for content on MSN, its huge online network. On May 4, it announced the purchase of Massive Inc., a privately held New York company that places ads in online games, for an undisclosed amount. Last month, the company acquired British game developer Lionhead Studios, which will develop content for Microsoft's Xbox 360 game console. The hunger for more online content will likely lead to more deal-making in Redmond. News reports last week said Microsoft has contemplated an acquisition of Yahoo (YHOO), MSN's larger rival online network. While no deal appears to be imminent, the reports underscore how Microsoft's evolving business model is putting more and more emphasis on content. Microsoft built its business selling shrink-wrapped boxes of software for desktop computers. Now it's shifting more of its focus to the Web, where rivals such as Google (GOOG) already distribute word-processing software and other tools that compete with Microsoft products. In many cases, these tools are available for free to users who view online ads...
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Game time for Sony, Nintendo and Microsoft

The big three peel back the curtain on their latest round of their next generation console war. For one, it was news of exclusive access to the controversial, runaway hit game Grand Theft Auto. Another offered the surprise unveiling of its classic game controller -- with an unusual twist. The third demonstrated its tiny controller being used as a baton to conduct an orchestra, a tennis racket in a doubles game, and a steering wheel in a racing game. These are the latest weapons in what's expected to be a bruising battle for dominance of the multibillion-dollar computer-game market in the next few years. Sony (SNE), Nintendo, and Microsoft (MSFT) took the wraps off their defenses on May 8-9. The media briefings before and during Electronic Entertainment Expo, or E3, which runs in Los Angeles May 10-13, are watched closely for clues to the tactics that technology and traditional consumer-electronics makers will employ to gain control over your living room. The Big Three console makers did not disappoint...
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Scuttling Some Job-Hunt Myths

What some applicants accept as gospel when they're interviewing never ceases to amaze. Here are 10 misconceptions that can really hurt. When I had my first baby, my husband's grandmother told me to put a penny on the baby's belly button and tie something around the baby's tummy to keep the penny in place -- that way the baby wouldn't have a prominent belly button. She also told me to keep the cat away from the baby because cats, she said, "steal the baby's breath." I looked at the cat and I looked at the baby, and I couldn't see how the cat, even if she were so inclined, could manage to get a lip-lock on the baby. But grandma was certain the cat had it in for the baby. Some old myths die hard. Job seekers have created their own mythology around the recruitment-and-selection process, and from time to time these myths bubble up to people like me, who get to poke holes in them. Here are some myths that you may have heard, and the corresponding truths of the matter...
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Offer-and-Acceptance Etiquette

Recruiters and job seekers can reach an agreement more quickly and comfortably by employing a technique called a "supposal". Job seekers often call me and say: "How much time can I ask for to evaluate a job offer?" Well, how much time do you want? I'd say two or three days is standard, unless the weekend is coming, in which case you can ask for the weekend, too. "Oh, my goodness," said one young man. "The recruiter balked when I asked for 24 hours. "That sounded so crazy that I had to probe. Once I got the whole story, I realized that the young man wasn't asking how much time he could take to review his offer letter. He didn't have one. The recruiter, in fact, was phoning to collect his acceptance first. This is really silly. When you're evaluating an offer, you have to look over all of the parts together. You can't be expected to say yes on the phone when the recruiter tells you, "We'd like to hire you as a program analyst at X salary, Y bonus, Z amount of travel, and with our standard benefits package." Whaaat? You need the offer letter to see the entire picture...
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The Scoop on Salary Increases: What Pay Raise Can You Expect From Your Employer?

New Spotlight Article: Do you believe your work is worth more money than you are making? If so, you are not alone. According to a Salary.com survey of 13,500 random visitors, 65 percent of respondents said they are looking for a new job within the next three months. Of those, 57 percent say they are looking because they believe they are underpaid. But, the research says something different. Most employees are not underpaid. Take a look at how to assess your current salary and potential in The Scoop on Salary Increases: What Pay Raise Can You Expect From Your Employer?...
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Why Your Employees Are Losing Motivation

Business literature is packed with advice about worker motivation—but sometimes managers are the problem, not the inspiration. Here are seven practices to fire up the troops. From Harvard Management Update.





To maintain an enthusiastic workforce, management must meet all three goals.

A command-and-control style is a sure-fire path to demotivation.
Most companies have it all wrong. They don't have to motivate their employees. They have to stop demotivating them.The great majority of employees are quite enthusiastic when they start a new job. But in about 85 percent of companies, our research finds, employees' morale sharply declines after their first six months—and continues to deteriorate for years afterward. That finding is based on surveys of about 1.2 million employees at 52 primarily Fortune 1000 companies from 2001 through 2004, conducted by Sirota Survey Intelligence (Purchase, New York).The fault lies squarely at the feet of management—both the policies and procedures companies employ in managing their workforces and in the relationships that individual managers establish with their direct reports. Our research shows how individual managers' behaviors and styles are contributing to the problem (see sidebar "How Management Demotivates")—and what they can do to turn this around...
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How to Adjust Your Decision-Making Style

To move up the ladder, it's important that your method of making decisions develops as you do. This excerpt from Harvard Business Review reports on research drawn from a comprehensive Korn/Ferry International database.





Somewhere between the manager and director levels, executives find that approaches that used to work are no longer so effective.
When we began our research, we expected to find that managers' predominant decision-making styles would change as they progressed through their careers. But the patterns that jumped right out of the data were even more sharply defined than we could have imagined. We found that decision-making profiles do a complete flip over the course of a career: That is, the decision style of a successful CEO is the opposite of a successful first-line supervisor's. In the leadership (or public) mode, we see a steady progression as managers move up in the ranks toward openness, diversity of opinion, and participative decision making, matched by a step-by-step drop in the more directive, command-oriented styles. In the thinking (or private) mode, we see a progression toward the maximizing styles—where an executive prefers to gather a lot of information and think things through—and, at the highest executive levels, an uptick in the styles favoring one course of action. There's a logic as well as an interdependence to the way the two aspects of decision making evolve. As you move up the ladder...
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Can You Manage Different Generations?

Managing multigenerational workforces is an art in itself. Young workers want to make a quick impact, the middle generation needs to believe in the mission, and older employees don't like ambivalence. Your move.





As the oldest baby boomers draw closer to traditional retirement age, forward-thinking firms are investing more heavily in leadership development and succession programs. They are focusing on building up bench strength: embedding in their top young talent the skills and wherewithal to take over leadership positions when the time comes. On the surface, it seems like a sensible approach. But what if the people you're counting on to lead your company into the future won't be there when you need them? Or what if they don't even want the roles for which they are being groomed? According to recent studies, both such possibilities are increasingly likely—especially for companies that are not keeping pace with the changing makeup and diverging priorities of the U.S. workforce. Companies that expect to compete in even the very near future must recognize new attitudes among their workers. They must acknowledge that new relationships will exist between employees and organizations. And they must open themselves up to revisiting assumptions about which workers are appropriate for which roles and to rethinking the ways in which they hire, motivate, and retain employees. Where to start this heady effort? Begin by considering the advice of Tamara Erickson and Bob Morison of The Concours Group, a Kingwood, Texas-based consulting company, who have done extensive research on the changing workforce and the age-based cohorts that compose it...
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Four Strategies for Making Concessions

"Concessions are often necessary in negotiation," says HBS professor Deepak Malhotra. "But they often go unappreciated and unreciprocated." Here he explains four strategies for building good will and reciprocity. From Negotiation.





The strategy of demanding and defining reciprocity plays out in a variety of contexts...
Most people understand that negotiation is a matter of give-and-take: You have to be willing to make concessions to get concessions in return. But the process of making concessions is easier said than done. Consider how events unfolded in the following management-union negotiation, adapted from Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991).The head of a manufacturing firm was preparing to initiate talks with the leadership of the employees' union. The biggest issue on the table was a wage increase. The union was asking for a 4 percent increase, while management wanted to raise salaries by only 1 percent.The executive considered the situation. During past negotiations, weeks were lost as each side jockeyed for position, feigned willingness to walk away, and eventually compromised on an unsurprising outcome. In this case, a deal at 2.5 percent, the midpoint of the two parties' opening positions, seemed likely to be agreeable to both sides. This time things would be different, he resolved. He would save everyone hassle and delay by making concessions early. Against the advice of the mediator, he opened discussions by announcing that the eventual outcome was obvious and that he was prepared to make a final offer: 3 percent, the most he could have offered...
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The new face of disaster recovery

The 2006 10 Start-ups To Watch
With cool technologies and growing business opportunities, these start-ups may one day be eligible for the NW200.
Continuous data protection, wide-area file services and managed backup services help companies get their businesses back online faster amid disaster. Jason Hamlett was caught by surprise last December when an oil refinery explosion destroyed space his company was about to move into and knocked out its existing office and data center nearby while firefighters battled the ferocious blaze. The Buncefield fire burned for several days and was the largest to hit Europe in peacetime. Fortunately, Hamlett, IT manager for drug manufacturer Fulcrum Pharma Development, was able to keep his business operating using a new means of disaster recovery - a combination of wide-area file services (WAFS) and continuous data protection (CDP). With offices in Morrisville, N.C., and Tokyo, Hamlett is well aware of the threats posed by hurricanes, earthquakes and other disasters. He and many others have adopted new software or hardware technologies to protect their companies' business-critical data...
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The pros and cons of portable external hard drives

When it comes to portable external hard drives, hardware features are outshining the software that resides on them. While I absolutely adore the design, portability and storage capacities of these new devices, the bundled software that comes with them desperately needs some work. I discovered this when testing two such devices recently...
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Clustering the Microsoft way

If you have the need and the dough, Microsoft Compute Cluster 2003 is worth checking out. I can't talk about the embargoed Longhorn meeting I had Tuesday, except to say that I got one Microsoft rep to say that Redmond doesn't think there'll be any more service packs after Longhorn sees daylight. But then he burst out laughing, so I'm not sure how reliable that is. So instead of the wealth of ultrasecret Longhorn-maybe info I just got, let's talk about the not-so-hush-hush peek I got at Microsoft Compute Cluster Server 2003 (MCCS2K3) release candidate. A buddy got this installed at his lab because doing it at mine would have sliced too deeply into my beer-drinking schedule. Fortunately, he's smarter than I am anyway, so we're probably better off all around. Microsoft is positioning MCCS2K3 to run on what it terms "inexpensive machines," but it's also pushing 64-bit CPU power...
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The Seven Deadly Sins of Outsourcing

As outsourcing gathers steam, computer science interest wanes
As more companies look to outsource IT jobs, another trend in the workforce is emerging: College students are less interested in studying computer science...
These are the transgressions that can doom you to outsourcing hell. Here's how to avoid them. Outsourcing is a source of stress, struggle and angst for many IT managers, and no wonder: More than half of outsourcing agreements end up prematurely terminated, according to a study released last year by DiamondCluster International Inc., a Chicago-based consulting firm. That leaves a lot of companies far from outsourcing nirvana, but it doesn't have to be that way. We asked IT experts and veterans to talk about the bad decisions and faulty assumptions that can cause your outsourcing project to fall from grace. They came up with seven deadly sins...
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Making performance appraisals a positive process

For many, June is bittersweet. While the month indicates the official launch of summer — and upcoming vacations — it also signals performance review time for countless IT professionals. Needless to say, not everyone looks forward to these discussions. Employees often worry about being criticized for not meeting expectations, and managers struggle to find the time to speak with staff — not to mention complete the paperwork. But implementing an effective performance review process — and getting your workers to realize the value of it — can mean the difference between an average and truly great department. In fact, research by Development Dimensions International, a management consulting firm, shows that organizations with strong performanceTargeted guidance given during a performance appraisal can confirm for your top professionals that they are on the right track and provide significant motivation for them to take on additional responsibilities with the company, as well as encouragement to remain with the firm through the long term. And helping employees who have performed at a lower level understand in which areas they can improve helps ensure that everyone on your team is contributing to his full capacity. That, in turn...
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Study: Noncertified IT worker pay gaining ground

It’s growing faster than pay for certified workers, Foote Partners says. Eighteen months ago, if a worker was seeking a specialized IT job, critical job-related certifications were probably needed just to get in the door of a prospective employer. That’s not necessarily true now, according to a study released this week on IT pay and hiring, by management consultancy and IT workforce research firm Foote Partners LLC in New Canaan, Conn. The Q1 2006 Hot Technical Skills and Certifications Pay Index found that the growth in pay for noncertified skills was three times the growth of pay for certified skills in the past six months -- and 68% higher than one year ago. “This is unprecedented since our firm began surveying tech skills pay in 2000,” David Foote, president and chief research officer of Foote Partners, said in a statement. The data, compiled from responses by 52,000 IT professionals in 1,820 North American companies, signals a shift in employers’ acceptance of the value of workers who lack certifications in key IT positions, according to the study. The Q1 2006 Hot Technical Skills and Certifications Pay Index found that the growth in pay for noncertified skills was three times the growth of pay for certified skills in the past six months -- and 68% higher than one year ago. “This is unprecedented since our firm began surveying tech skills pay in 2000,” David Foote, president and chief research officer of Foote Partners, said in a statement...
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NASA Models Collision of Black Holes

The simulation provides the foundation to explore the universe through the detection of gravitational waves.
Image Credit: Christopher Henze, NASA
Scientists at NASA have reached a breakthrough in computer modeling that allows them to simulate gravitational waves from merging black holes. The 3-D simulations, the largest astrophysical calculations ever performed on a NASA supercomputer, provide the foundation to explore the universe in an entirely new way. According to Einstein's math, when two massive black holes merge, all of space jiggles like a bowl of Jell-O as gravitational waves race out from the collision at light speed...
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Team-Building and Teamwork

Team-building is rarely the answer to problems with teamwork. When Randy was hired as CIO, he inherited a leadership team populated with seasoned executives who were technically qualified, generally liked by their staff, and pleasant people. One little detail: They didn’t team. Sure, they talked with one another and cooperated on organizational decisions like policies and plans. But each ran his/her own shop as an independent department—a “stovepipe”—with minimal collaboration on projects and services. It didn’t take a rocket scientist to figure out that this was costing the company money. Many skills were replicated across departments and people were spread thin, which hurt their productivity. Another consequence was that people managed functions outside their primary expertise. For example, applications developers ran their own development server (without much in the way of security, continuity planning or even backups). Meanwhile, the infrastructure group (adept at running servers) had its own applications development team for its billing system. Each department had its own support functions, like procurement, budgeting and administration. There were two infrastructure control centers: one for the computers, and another for the network. There were even three different help desks: one for desktop computers and infrastructure, another for applications and still another for telecommunications. How was a client supposed to know which to call when his or her PC couldn’t access an application via the network? For lack of teamwork, handoffs were rough. When an application was ready for production, there were often delays due to poor coordination between the developers and the infrastructure staff who managed change control. Perhaps most embarrassing to Randy, each department had its own client liaison function. IT looked foolish when clients got different, sometimes conflicting answers from different “single points of contact,” and when one hand didn’t know what the other hand was doing. Just one month after taking the job, Randy was mortified when clients were exposed to internal finger-pointing after a project missed its deadline. This was the last straw. Randy took on teamwork as one of his primary challenges on the job...
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E-Mail Addiction

The first step is to admit you’re powerless. I recently read an article in a business magazine about three busy executives. The writer of the piece asked them how many e-mails they typically receive in a day. They said they average about 150. One hundred and fifty?! How does that qualify as busy? By lunch, I’ve usually received well over 200 e-mails. I’ve been averaging about 450. Some people I know get more. Recently, I had an e-mail epiphany. It was triggered when I...
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Getting Yourself Fired

Sadly, innate stupidity isn't a firing offense. It's the brilliant things stupid people do that get them canned. In New York, Mayor Michael Bloomberg recently fired a city employee for playing solitaire on his computer at work during business hours. Bloomberg, who made a fortune by building the premier real-time financial newswire from scratch, is obviously a futzy traditionalist who believes workers should, you know, work. "Be in tune with the corporate culture," says Richard Bayer, chief operating officer of Five O'clock Club, a career placement and coaching organization in New York. "You also have to be aware that computer technology keeps a record of everything you do. You don't want to have porn on your hard drive--believe me, that's not as uncommon as you'd think." How stupid can you be? You've probably never put your mind to it. We have. Improper use of the company's computer isn't the only big mistake you can make; there are other ways to get yourself fired that require less thought and talent. In Michigan, a reporter and a photographer at a small newspaper got the boot for...
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Your Rights Online: The NSA Knows Who You've Called

Posted by Zonk on Thursday May 11, @08:55AM
from the at-least-i-know-i'm-free dept.
Magnifico writes "USAToday is reporting on the National Security Agency's goal to create a database of every call ever made inside the USA. Aided by the cooperation of US telecom corporations, AT&T, Verizon and BellSouth, the NSA has been secretly collecting phone call records of tens of millions of Americans; the vast majority of whom aren't suspected of any crime. Only Qwest refused to give the NSA information because they were uneasy about giving information to the government without the proper warrants. The usefulness of the NSA's domestic phone call database as a counterterrorism tool is unclear."...
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