Professionals who subscribe to any one of the BusinessWatch Network of online publications: TechWatch, ExecWatch, FinanceWatch, HRWatch, MgmtWatch, Sales&MktgWatch receive more relevant business communications at work, are more informed about industry trends, best management practices, career & leadership strategies, and a host of business critical information tailored specifically to their industry, company and professional profile. How do we do this? Once accepted, subscribers to the BusinessWatch Network automatically take advantage of News Stream: a proprietary process that searches the web, carefully matching your company & professional profile with online industry information most beneficial to you. The information is sourced, aggregated and delivered to your desktop in a simple, easy to read digest format - when you need it most. Furthermore, select business marketers like Microsoft, IBM, Symantec, CitiCorp, Siebal Systems (to name a few) are able to more effectively deliver relevant communications to you via the BusinessWatch subscriber network. The result: You receive more valuable online industry information at work AND more relevant marketing communications from business marketers.

It's just that simple.