Lead with your weaknesses, not with your strengths. I learned that lesson many years ago in my first executive position but to this day must still remind myself of skills and disciplines to sharpen as well as new ones to acquire.
Companies hire us to fight with each other. Let me explain.
If you’re like me, you bring a skeptical eye to industry predictions, ones that insist that by 2020 experience will overtake both price and product as a key brand differentiator. But with one year to go, this one seems to be coming true. Experience has emerged as the industry’s newest tool for driving brand growth, with user experience of sites, apps, tools and products as the tip of the spear. But what do we really mean when we talk about user experience?
Eleven years ago, John Kramer was the second-generation owner and CEO of Cambridge Engineering, which built industrial and retail HVAC systems. He’d risen through the sales ranks at his father’s company to the rank of president, but...
The time was a few decades ago when Toyota and its Japanese auto-making brethren would add a huge new assembly plant in some state and then cross their fingers to count its two U.S. senators as an additional pair of dependable political allies in the foreign carmakers’ fight against American import quotas.