Cultivating an efficient and experienced sales team is crucial for every business. However, just because your staff has an impressive track record doesn't mean they're up-to-date on the latest strategies or truly understand how best to sell your product or service.
While your team might be well-versed in a variety of sales tactics...
Looking back on my corporate career, there are teams I was on that stood out. I felt like I was part of something special, achieving something that could only be achieved by a unit rowing harmoniously in the same direction. It's hard to say exactly what made such teams so special.
For a long time, I incorrrectly believed that the product with the best features always wins. The truth is that humans are emotional beings, and we make decisions based on feelings and emotion. This truth applies to people, and how much we like them.