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Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...
Swapnil Agarwal immigrated to the U.S. with his parents when he was 15 years old. As many immigration stories go, his parents seized the chance to provide Agarwal with better opportunities than he might have had back in Agra, India–so they moved their lives to...
Sales enablement is designed to address the challenges of condensed sales cycles and the demand for increased sales productivity and deal velocity. In part 1 of this two-part article, we explained why sales enablement has become such an important topic throughout the business world. Now...
When I think back over my career working in agencies and now advising agencies and salespeople, many of my mistakes led to some of my best lessons in business. (Come to think of it many of my personal mistakes led to some of my best life lessons.) We will look at the typical mistakes people, including smart people,...
While it can almost be guaranteed that you will not purchase a vacuum cleaner from a traveling salesman at your front door any time soon, in many businesses traveling sales is still a necessary business function, particularly in the B2B space. Pharmaceutical companies send...
The reality is, most sales organizations have little to no process to support their proposal efforts. And, unfortunately, sales proposals rarely see their full potential, because they are time-consuming tasks that aren't often viewed as strategic and take valuable time away from actually "selling." So,...
"Call me old school if you want, but I still love to exchange business cards - especially in an event setting," Matt Heinz, president of Heinz Marketing, blogged recently. The exchange of business cards, Heinz says, is...
Being a leader isn't easy - if it were, everyone would be one. Leading others comes with more responsibility and accountability in all that you do, at all times. With that being said, it's important to sharpen the traits that will mold you into the kind of leader you want to be. At baseline,...
Companies are always on the lookout for their next top sales managers, and grooming new talent for a future in management is a constant preoccupation for sales leaders. After all,...
If you are a millennial searching for potential career opportunities, or a more seasoned professional seeking a mid-career change, you may want to consider a career in sales. Not because it's easy - it's not. Building a successful sales career is challenging, but...
