Training sales and marketing teams can be frustrating if everyone isn’t fully on board. Add working from home and the distractions of a changing world and it’s a recipe for disaster. With these tips, you can help nurture the right environment for lasting change that improves your bottom line and gets your team excited.
Watching YouTube videos when you should be brushing up on the latest sales tactics doesn’t count toward your quota. Scanning the news and the latest videos is a common distraction, so make sure you and your team are clear on what make for good sales habits, such as setting specific times for sales training.
While sales tactics can span across industries, more often than not, different skills are required for different industries. For example, selling cars requires a unique skill set versus selling software for oil and gas companies. Make sure that you tailor the training you offer your employees to your niche.
Even if the training materials you check out do not have a lot of information for your industry, you and your team can whiteboard together how to best apply it to your specific audience. Building a repository of examples, stories, case studies, exercises, and materials that are customized to your industry is an important first step in maximizing B2B sales training that actually works.
Asking your team what sales training methods and materials they want can go a long way to getting deeper buy-in. If someone really loves webinars but you focus on in-person or YouTube training, that team member may not be getting what they need. Try webinar training and see how the team responds.
Getting even one person excited that you listened to their ideas can lead to them pushing the ball forward and getting others motivated.
Reviewing notes taken during training may be as important as the training itself. Make sure you have a system where teams can view files and collaborate. Few things are worse than investing in training and having ideas that get left in the dust after a long weekend puts training far out of mind.
Learning sessions that happen on a regular basis can be far more effective than one long session. Meetings and conferences are great and the in-person interaction can be exciting. They can even lead to sales. However, a training session in another city for a few days is often overwhelming and so much information is difficult to retain.
Regular webinars, on the other hand, can get right to the point with the details you need to get inspired. You can then jump right in and begin using new ideas and techniques after the session is over.
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