Items Tagged with 'advantage'

First, consumers don’t buy products. They buy solutions. Assuming you provide a solution, the next challenge is convincing consumers your product is better at solving their problems than those made by your competition. We call this...

Earlier this year, Patrick Lencioni got frustrated. The author of some of the best-selling business books of all time, including The Five Dysfunctions of a Team and The Advantage, had just finished a webinar with 70 Catholic priests working to think through how to build...

Whole Foods, whose 500 stores employ over 91,000 people, made waves in 2017 when Amazon acquired the company for $13.7 billion. Workplace messaging powerhouse Slack was acquired by Salesforce recently for a whopping $27.7 billion. And YouTube, the third most-popular website on the internet, has over 5 billion videos on its platform watched every single day. What do these business success stories all have in common?...