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      <title>The $5.4M cell phone reimbursement mistake this company made</title>
      <description>Most days you may feel like employees’ cell phones are surgically attached to their hands – at their desks, in meetings, even in the company restroom! But beware: Those little devices can saddle you with a big legal bill. How big? Try $5.4 million...</description>
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        <![CDATA[<p>Most days you may feel like employees&rsquo; cell phones are surgically attached to their hands &ndash; at their desks, in meetings, even in the company restroom! But beware: Those little devices can saddle you with a big legal bill.</p>

<p>How big? Try $5.4 million...</p>]]>
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      <pubDate>Fri, 15 Mar 2019 01:00:00 -0400</pubDate>
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      <title>3 Quick Fixes For A Sagging Sales Cycle</title>
      <description>You don't need a total overhaul, you need to remember your original roadmap. Over the past 20 years, I have borne witness to several hundred company sales processes. Although some of the nomenclature changes, the essence generally remains the same: 7, 8, or 9 "sales stages" that roadmap the successful lifecycle of a customer from cradle to grave. Unfortunately, ...</description>
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        <![CDATA[You don't need a total overhaul, you need to remember your original roadmap. Over the past 20 years, I have borne witness to several hundred company sales processes. Although some of the nomenclature changes, the essence generally remains the same: 7, 8, or 9 "sales stages" that roadmap the successful lifecycle of a customer from cradle to grave. Unfortunately, ...]]>
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      <pubDate>Tue, 26 Aug 2014 09:37:56 -0400</pubDate>
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      <title>From McRibs To Maseratis: The Power Of Scarcity Marketing</title>
      <description>In the new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton describe how money can buy happinessï؟½but only if we spend it the right way... [Dunn and Norton draw on years of quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in...]</description>
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        <![CDATA[In the new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton describe how money can buy happinessï؟½but only if we spend it the right way... [Dunn and Norton draw on years of quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in...]]]>
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      <pubDate>Tue, 21 May 2013 10:41:07 -0400</pubDate>
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      <title>How To Maximize Every Sales Opportunity</title>
      <description>Selling is the foundation for success in any economy but none more so than the one we are in today. In a market that is highly competitive, operates on razor-thin margins and where technological advancements can wipe out entire industries overnight, you are either doing the selling or being sold. That means...</description>
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        <![CDATA[Selling is the foundation for success in any economy but none more so than the one we are in today. In a market that is highly competitive, operates on razor-thin margins and where technological advancements can wipe out entire industries overnight, you are either doing the selling or being sold. That means...]]>
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      <pubDate>Tue, 21 May 2013 10:28:06 -0400</pubDate>
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      <title>How Much Did That New Customer Cost You?</title>
      <description>In his book, The Fusion Marketing Bible, author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results. In this edited excerpt, Safko lays out the crucial steps to determining your plan's effectiveness: the cost of...</description>
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        <![CDATA[In his book, The Fusion Marketing Bible, author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results. In this edited excerpt, Safko lays out the crucial steps to determining your plan's effectiveness: the cost of...]]>
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      <title> 10 Technology Issues CFOs Should Watch</title>
      <description>Last month wiredFINANCE looked at the technology trends for 2013 from Gartner, Forrester, and othersAccording to international law firm Freshfields Bruckhaus Deringer, there are four main types of crises that can damageyour share price. They don't all have the same impact, whether short term or long. More to the point, however, how acompany</description>
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        <![CDATA[Last month wiredFINANCE looked at the  technology trends for 2013   from Gartner, Forrester, and othersAccording to international law firm Freshfields Bruckhaus Deringer, there are four main types of crises that can damageyour share price. They don't all have the same impact, whether short term or long. More to the point, however, how acompany]]>
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      <pubDate>Wed, 06 Feb 2013 21:32:10 -0500</pubDate>
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