Emailing

Cut and Waste: Are Your Marketing Emails Being Clipped?

Fri, 11 Feb 2022 12:17:35 -0500

Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardization. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with...

10 Email Marketing Tips to Boost Holiday Sales

Fri, 01 Nov 2019 03:00:00 -0400

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as...

Your work emails contain subtle clues about your emotional state

cassie@qz.com — Fri, 27 Sep 2019 03:00:00 -0400

Some corporations have always cared how their employees feel—if only because happier workers are more productive than those who are miserable. Others have only recently begun to...

Featured Resource: The Complete Digital Marketing Super Bundle

Fri, 20 Sep 2019 00:00:00 -0400

From Facebook Ads to MailChimp: The Comprehensive (57 Hours!) Guide to Digital Marketing In 2019

Business email compromise: 3 things you don’t know that could cost you

Fri, 13 Sep 2019 03:00:00 -0400

You know how it works: One of your finance staffers receives an email from your CEO urging him to make an immediate wire transfer. He complies… and your company just fell victim to the classic business email compromise (BEC) scam. Well…

39 Sales Email Subject Lines That Get Opened, Read, and Responded To

Fri, 14 Jun 2019 04:00:00 -0400

Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.

So, what makes a good subject line?...

Here’s how NOT to terminate 938 people abruptly, and by email

Fri, 31 May 2019 04:00:00 -0400

There really is no sure-fire way to deliver bad news to your entire staff.

Some experts suggest you dish it out easy, in small increments, to soften the blow. Others says...

Content Marketing Tips: Maximize Content Promotion & Distribution

Fri, 31 May 2019 01:00:00 -0400

If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same?...

Cut Through The Inbox Clutter With These 14 B2B Email Marketing Tips

Fri, 17 May 2019 00:00:00 -0400

Email is a great marketing tool, especially in the business-to-business (B2B) world. But professionals may receive hundreds of emails every week, and they simply don’t have the time to read every one of them.

If you want to reach your contacts through email marketing...

The Absolute Worst Way to Begin an Email

Fri, 19 Apr 2019 04:00:00 -0400

I just checked my inbox and there it was. Yet another email that opens with that gawd-awful phrase "I hope you're well." I get emails like this all the time...

8 Cold Sales Email Tips to Boost Your Response Rate

Fri, 05 Apr 2019 02:00:00 -0400

Ask any working professional and they’ll tell you about the countless unsolicited emails they receive, and delete, on a daily basis. Most of this messaging is not only unwanted, but also impersonal and lacking originality.

That being said...

30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Thu, 07 Mar 2019 04:00:00 -0500

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. No, this isn't an infomercial. And you're right that they won't work every time.

But...

Gmail Encryption: Everything You Need To Know

Tue, 27 Nov 2018 08:00:00 -0500

Encryption may sound like a subject best left to hackers and tinfoil hat wearers, but don't be fooled: It's a critical part of contemporary life and something that's important for everyone, especially business users, to understand. And one of the places where encryption is most relevant and misunderstood is in the realm of email. If you're using Gmail for electronic communication...

Avatars In Recruiting Messages: Enhanced Communication Or A Desperate Gimmick?

Fri, 21 Sep 2018 06:36:59 -0400

Texting may now be the norm for recruiters eager to engage in-demand 20-something job candidates, but does that mean smiley faces and poop emojis are now part of the recruiting message cadence? According to Aman Brar...

Don't Press Send! 7 Email Faux Pas You Want To Avoid

Fri, 07 Sep 2018 11:41:15 -0400

Email is unavoidable in the workplace, and the amount of messages filling up employees' inboxes can be annoying and intimidating. These days, practically anyone is able to contact you via email (and you can do the same). Because of this...

I finally Achieved Inbox Zero, And It Totally Changed How I Work

Mon, 06 Aug 2018 10:56:41 -0400

The average person sends and receives about 235 emails a day and spends between 2.5 and 4.1 hours a day in their inboxes, depending on which study you believe. Either way, that's a lot of time-and what do you do with all those messages? As a productivity writer...

Top Email Marketing Best Practices For 2018

Fri, 13 Jul 2018 09:10:50 -0400

How can you sign up more subscribers, boost engagement, optimize deliverability, and increase the opens, clicks, and conversions for your email campaigns? Hereï؟½s our list of the top best practices for email marketing in 2018...

The New Gmail: More Smarts, More Security...More Clutter

Fri, 13 Jul 2018 08:01:34 -0400

Some people use their email inbox casually, as a way to collect receipts, appointment reminders and the occasional check-in from the relatives. Others use it hard: Email is where they get most of their work done, where they plan and organize and communicate. And, you know, the receipts and appointment reminders and relatives. Starting this week...

The 1 Email You Should Never Ever Write (Or, If You Do, Don't Send It)

Mon, 23 Apr 2018 05:51:36 -0400

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. It's still happening. I thought people were over this by now. I thought they'd realized that it represented everything wrong about communication. It appears not. Which is odd, because...

A Study Of 300,000 Messages Reveals The Best Way To Start An Email

Thu, 15 Mar 2018 11:57:45 -0400

Somewhere along the way, I quit using email greetings like "Dear" and fell into a pattern. If I don't know the recipient, I start an email with "Hi (John)." If I know the recipient, I say, "Hey (John)." And if I've exchanged emails with the recipient but for some reason feel a slightly more formal approach makes sense -- if we haven't emailed for a long time, or the person's status makes me feel like "Hey" is too familiar -- then I stick with "Hi." I figure I can't go wrong with "Hi." Turns out...

4 Reasons Your Feature-Heavy Sales Email Is Still Unread (And How To Fix It)

Fri, 09 Feb 2018 10:50:49 -0500

We all get them: those pushy sales emails pitching a shiny new product or service with phrases like "utilizes machine learning to source more leads" or "optimizes your marketing emails". Most of us just roll our eyes, delete the message, and...

How To Make Online Networking Work For You

Fri, 26 Jan 2018 05:11:52 -0500

Who's best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an internet connection can access the growing number of social networking sites on the web. The less obvious answer, however, is...

Harassment By Emojis

Wed, 10 Jan 2018 08:18:33 -0500

Appearing in text messages, emails, on T-shirts and even their own movie, emojis - cartoon representations of emotions and common objects - are a ubiquitous presence in people's lives and daily communications with one another. Seventy-one percent of Americans use visual expressions such as...

Is Your Email Aesthetic Hurting Your Clicks?

Tue, 21 Nov 2017 09:47:11 -0500

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we've seen a progression from...

3 Ways A Seductive Call To Action Can Make Any Sales Email Irresistible

Tue, 21 Nov 2017 08:27:26 -0500

A sales email's subject line gives recipients an initial glimpse of you and your business and, hopefully entices them to open an email. But it's the call to action (CTA) that usually determines whether someone will actually hit "reply" and write you back. Far too often...

3 Things You Can Do To Improve Your Ad's Clickthrough Rate And Lower Your Cost Per Click

Thu, 09 Nov 2017 10:58:10 -0500

There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy...

12 Simple Tips For Improving Your Business Emails

Thu, 02 Nov 2017 07:34:50 -0400

In today's business world, writing effective business emails is imperative for successful communication. Strong business writing skills not only allow you to communicate quickly and clearly with teammates, colleagues, clients, and others, but also provide an opportunity to define your brand in the workplace. Throughout the workday,...

Write A Memo Or Call A Meeting?

Mon, 30 Oct 2017 11:03:21 -0400

The way you communicate with your people signals what importance they should attach to what you tell them. If really important things aren't getting done in your department, take a good look at the way you're talking about them. According to...

5 Simple, Curmudgeonly Email Rules

Fri, 08 Sep 2017 11:27:42 -0400

Many things in life are necessary but annoying. In business, nothing seems to fit both categories at once like email. I am old enough to remember when no one had email so I know that it is possible to live without it, but it does seem unlikely we'll have the option any time soon. Based on that, here are five simple things everyone can do with their emails that will help make everyone less generally cranky:...

Tech's Most Dubious Promises, From Bill Gates To Elon Musk

Tue, 01 Aug 2017 12:45:50 -0400

Last week, Elon Musk dashed off 125 characters announcing a remarkably ambitious plan to send Amtrak to an early grave. "Just received verbal govt approval for The Boring Company to build an underground NY-Phil-Balt-DC Hyperloop. NY-DC in 29 mins," he proclaimed in a tweet. Yet...