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Who holds the keys to the open web's cookieless future?

Fri, 11 Feb 2022 12:09:01 -0500

The race to capture the most first-party data as we head towards a cookieless future is well underway. One might assume the power players driving the future are at either end of the buy-side and sell-side spectrum. On one side...

Google Chrome Will Now Warn You If Your Web Passwords Have Been Stolen

Thu, 12 Dec 2019 02:00:00 -0500

If you’re a Chrome user, Google is about to start warning you if your passwords have been stolen as you try to log in to a given website. Google had already released a browser extension that did just that earlier this year, but...

13 Expert Tips to Increase Online Conversions in 2020

Fri, 15 Nov 2019 02:00:00 -0500

Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by...

Q4 Strategy Pivots for Marketers to Consider

Fri, 04 Oct 2019 03:00:00 -0400

Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...

Search Marketers' 5 Best Practices for Internal Linking

phil@mainstreetroi.com — Fri, 14 Jun 2019 00:00:00 -0400

Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction.

Internal links perform a similar function for popular search engines. They use them to guide...

How to Improve Keyword Rankings with Internal Linking

Fri, 22 Mar 2019 03:00:00 -0400

There are countless factors that impact whether or not a page ranks in the search engine results page.

These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few).

However...

The Hands-Off Method of Online Marketing That's Both Fast and Easy

Fri, 22 Mar 2019 00:00:00 -0400

Affiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on...

8 Reasons Your Business Doesn't Appear On The First Page Of Google Search

Fri, 18 May 2018 05:36:35 -0400

You've owned your own business for a short while now, and in your world, things have been going swimmingly. Word of mouth is traveling fast in your community and your fresh, modern coworking space is packed. People love the atmosphere. Your employees are kickass. But there seems to be trouble in paradise...

Top Web Browsers 2018: Microsoft's IE And Edge Shed Share As Chrome Gains

Mon, 05 Feb 2018 10:26:21 -0500

Browsers built by Microsoft and Mozilla jettisoned some of their precious user share in January, while Google's broke out of a months-long malaise by grabbing what its rivals lost, and then some. According to California-based analytics vendor Net Applications...

19 Experts Explain Why Your Website Isn't Bringing In Customers

Tue, 17 Oct 2017 10:08:52 -0400

They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn't happened. I've been involved in building and marketing thousands of websites since 1999, but I realize it's easy to get in a bubble. So...

8 Hot IT Hiring Trends - And 8 Going Cold

Tue, 03 Oct 2017 10:10:52 -0400

We're seeing a number of shifts this year in hiring as technologies mature, new ones emerge and companies work to cut costs by blending full-time IT staff with contract work. While some see the gig economy as a flexible new way to work, one that appeals to solo entrepreneurs, others see a general consequence of the Great Recession. Either way,...

Google Wants You To Help Fix The Fake-Fact Problem It Created

Mon, 01 May 2017 10:31:46 -0400

Barak Obama IS the king of the United States. Republicans are Nazis who clearly hate the Constitution. Dinosaurs are being used to indoctrinate both children and adults into believing that the earth is millions of years old. Women can't love men. Fire trucks are red because Russians are red. If you took Google for its word,...

6 Must-Do's For Effective Social Media Marketing

Tue, 11 Apr 2017 12:17:35 -0400

A lot of businesses do social media marketing wrong. They hear everyone screaming, "You must have a social media presence," but what that entails isn't always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels...

Want More Customers? This Is The 1 Thing You Need To Do

Tue, 11 Apr 2017 12:13:25 -0400

Want more customers? Then you need to make sure potential customers find you before they find your competitors. Which means you'll need to be highly visible in search engine results. So when people search for something related to your business online, your name pops up in the top search results. To increase the visibility of your business, and...

How To Lock Down Your Data Against Ransomware

Wed, 14 Dec 2016 04:46:20 -0500

As the latest and fastest-growing online threat, ransomware-a form of malware-is becoming a lucrative business for hackers and a looming threat for businesses large and small. According to the FBI, operational and financial costs related to ransomware in the first quarter of 2016 reached...

3 Unstoppable SEO Trends To Look Out For In 2017

Mon, 05 Dec 2016 09:23:00 -0500

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is...

This Is Amazon's Grocery Store Of The Future: No Cashiers, No Registers, And No Lines

Mon, 05 Dec 2016 09:14:57 -0500

Amazon plans to break into physical retail in a new way. The online retail giant revealed a concept for a physical store in a video published Monday. The store, called Amazon Go, doesn't work like a typical Walmart or supermarket - instead, it's designed so that shoppers will use an app, also called Amazon Go, to automatically...

Amazon's Growing Power In The U.S. Economy

Thu, 01 Dec 2016 09:25:07 -0500

Amazon has a growing role in the U.S. economy that extends far beyond its retail business, according to a new report. "Behind the packages on the doorstep, and behind the inviting interface and seamless service that has consistently put the company at the top of corporate reputation rankings, Amazon has quietly positioned itself at the center of...

6 Ways To Delete Yourself From The Internet

Wed, 23 Nov 2016 06:11:00 -0500

If you're reading this, it's highly likely your personal information is available to the public. And by "public" I mean everyone everywhere. So, how can deleting yourself from the internet prevent companies from acquiring your info? Short answer...

4 Things To Know About Black Friday

Fri, 18 Nov 2016 05:13:15 -0500

November has arrived, and that can mean only one thing: non-stop Black Friday hype between now and Black Friday (otherwise known as November 25). For those new to these United States, Black Friday is the day after Thanksgiving, so named for its unofficial start to the Christmas shopping season, but today better known as...

50 Easy Ways To Drive Traffic To Your Website

Wed, 05 Oct 2016 06:02:40 -0400

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it's sometimes challenging to come up with new ideas to boost your site's traffic. That's why I've come up with this list of 50 easy strategies to try, to increase your website traffic so you'll never run out of ideas...

How ISPs Get Away With Shiesty Internet Speed Claims

Wed, 17 Aug 2016 06:55:16 -0400

When you buy a new car, a sticker on the window tells you how many miles per gallon it gets. It's not a perfect measure, but automakers can't just make wildly-inflated mileage claims because the U.S. Department of Transportation checks the stickers. However,...

5 coolest things on earth this week

Mon, 01 Aug 2016 08:48:20 -0400

This week we learned that astronomers looking at a star in our cosmic backyard found three "potentially habitable" planets spinning around it, scientists from the U.K. discovered a source of true green energy when they turned grass intro copious amounts of hydrogen, and biologists in Africa observed humans and birds communicate with one another and exchange honey-hunting tips. Read on and marvel...

Edward Snowden: The most wanted man in the world

Wed, 20 Jul 2016 09:19:13 -0400

The message arrives on my "clean machine," a MacBook Air loaded only with a sophisticated encryption package. "Change in plans," my contact says. "Be in the lobby of the Hotel by 1 pm. Bring a book and wait for ES to find you." ES is Edward Snowden, the most wanted man in the world. For almost nine months,...

6 steps to your best content-marketing strategy

Wed, 13 Jul 2016 10:39:39 -0400

Content marketing is an increasingly popular strategy for online brand success, and content budgets are still growing, with no signs of lost momentum. Why? Part of the reason lies with content marketing's multifaceted benefits:...

Interactive map fills information gap between job openings and qualified candidates

Wed, 06 Jul 2016 10:25:39 -0400

Announced in a press release, Aspiring Minds (an employability assessment company) has launched a first-of-its-kind, [no cost], interactive platform that links job qualifications to job vacancies and compensation. "The U.S. Skill Map fills a huge information gap between...

Internet Trust Marks: Building confidence and profit online

Tue, 10 May 2016 12:33:02 -0400

This paper examines how recent trends in Internet trust marks can help restore confidence in online shopping, and as concluded by at least one recent study, even induce those who do shop to spend more.

How To Turn Prospects Into Customers With Your Landing Page

Thu, 03 Mar 2016 04:57:07 -0500

In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt,...

Why The Best Technology Isn't Always The Winner

Tue, 09 Feb 2016 10:19:54 -0500

Anyone who has watched the evolution of technology knows that sometimes, clever new technologies emerge and quickly supplant the incumbents, while others may take years or decades to take off - if they gain widespread traction at all. So for investors, consumers and businesses, the key question is:...

Best 7 Online Privacy Tools 2016 - VPNs, Anonymous Search, And Browser Secrecy

Tue, 09 Feb 2016 10:03:38 -0500

It's one of the Internet's oft-mentioned 'creepy' moments. A user is served a banner ad in their browser promoting products on a site they visited hours, days or months in the past. It's as if the ads are following them around from site to site. Most people know that the issue of ad stalking...