Data Analytics https://www.businesswatchnetwork.com/rss en-us How to Choose the Right Forecasting Technique In virtually every decision they make, executives today consider some kind of forecast. Sound predictions of demands and trends are no longer luxury items, but a necessity, if managers are to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy. Forecasting can help...
In virtually every decision they make, executives today consider some kind of forecast. Sound predictions of demands and trends are no longer luxury items, but a necessity, if managers are to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy. Forecasting can help...

]]> http://www.businesswatchnetwork.com/articles/8578 Fri, 04 Feb 2022 10:34:20 -0500 https://www.businesswatchnetwork.com/articles/8578-how-to-choose-the-right-forecasting-technique Q4 Strategy Pivots for Marketers to Consider Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing... Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...

]]> http://www.businesswatchnetwork.com/articles/6241 Fri, 04 Oct 2019 03:00:00 -0400 https://www.businesswatchnetwork.com/articles/6241-q4-strategy-pivots-for-marketers-to-consider Photo Shoot The Importance of Granular Profitability Analysis Every company is eager to grow and to drive profits, but all too often business managers fail to recognize when those two goals may be mutually exclusive. In some instances... Every company is eager to grow and to drive profits, but all too often business managers fail to recognize when those two goals may be mutually exclusive. In some instances...

]]> http://www.businesswatchnetwork.com/articles/6145 Thu, 15 Aug 2019 02:00:00 -0400 https://www.businesswatchnetwork.com/articles/6145-the-importance-of-granular-profitability-analysis Profits Ahead Salaries Of Data Scientists: Why Google And Salesforce Spent $20 Billion On Self-Service Data Science Earlier this month, Salesforce announced the acquisition of data visualization and analytics leader Tableau for $15.7 billion and Google announced the acquisition of data discovery and analytics platform Looker for $2.6 billion. Both acquired companies will... Earlier this month, Salesforce announced the acquisition of data visualization and analytics leader Tableau for $15.7 billion and Google announced the acquisition of data discovery and analytics platform Looker for $2.6 billion. Both acquired companies will...

]]> http://www.businesswatchnetwork.com/articles/6062 Fri, 21 Jun 2019 04:00:00 -0400 https://www.businesswatchnetwork.com/articles/6062-salaries-of-data-scientists-why-google-and-salesforce-spent-20-billion-on-self-service-data-science Data Scientists Salaries 2019 Top Research: Gaining Insights Across Cloud and Hybrid Environments At Splunk, we make it easy for agencies to turn mountains of machine data in their Amazon Web Services (AWS) and hybrid environments into valuable business, operational and security insights that improve their businesses. At Splunk, we make it easy for agencies to turn mountains of machine data in their Amazon Web Services (AWS) and hybrid environments into valuable business, operational and security insights that improve their businesses.

]]> http://www.businesswatchnetwork.com/articles/6066 Fri, 21 Jun 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6066-top-research-gaining-insights-across-cloud-and-hybrid-environments Gaining Insights Across Cloud and Hybrid Environments Top Resource: Unlock The Value of CX Deliver customer experience the right way to accelerate insights, results, and value. Deliver customer experience the right way to accelerate insights, results, and value.

]]> http://www.businesswatchnetwork.com/articles/6057 Mon, 17 Jun 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6057-top-resource-unlock-the-value-of-cx Unlock The Value of CX Top Resource: 11 Sales Enablement KPIs for Marketing Leaders Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.”

]]> http://www.businesswatchnetwork.com/articles/6049 Fri, 14 Jun 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6049-top-resource-11-sales-enablement-kpis-for-marketing-leaders 11 Sales Enablement KPIs for Marketing Leaders Top Resource: The Write Stuff: How CMO's Can Use AI To Develop Data-Driven Marketing Creative Chief Marketing Officers are facing a growing ‘confidence crisis’ today related to digital marketing creative. Budgets keep growing yet results are disappointing. In fact, 71% of CMOs don’t believe in their creative’s ability to drive results. Chief Marketing Officers are facing a growing ‘confidence crisis’ today related to digital marketing creative. Budgets keep growing yet results are disappointing. In fact, 71% of CMOs don’t believe in their creative’s ability to drive results.

]]> http://www.businesswatchnetwork.com/articles/5979 Fri, 17 May 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5979-the-write-stuff-how-cmos-can-use-ai-to-develop-data-driven-marketing-creative The Write Stuff 4 Key Strategies to Create Stronger Sales Projections That'll Minimize Risk In the Long Run The number of variables involved in a product launch makes it incredibly difficult to accurately predict the inventory you'll need. One unexpected twist... The number of variables involved in a product launch makes it incredibly difficult to accurately predict the inventory you'll need.

One unexpected twist...

]]> http://www.businesswatchnetwork.com/articles/5900 Fri, 19 Apr 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5900-key-strategies-to-create-stronger-sales-projections-thatll-minimize-risk-in-the-long-run Marketing Graphs 15 data science certifications that will pay off sarah_white@idg.com Data scientist is one of the hottest jobs in IT. What’s more, it's the best job you can get, period, according to data from Glassdoor. If you're looking to get into this field, or you want to stand out against the competition, look no further than data science certifications. Data science is important to nearly every company and industry, but... Data scientist is one of the hottest jobs in IT. What’s more, it's the best job you can get, period, according to data from Glassdoor. If you're looking to get into this field, or you want to stand out against the competition, look no further than data science certifications.

Data science is important to nearly every company and industry, but...

]]> http://www.businesswatchnetwork.com/articles/5877 Fri, 12 Apr 2019 04:00:00 -0400 https://www.businesswatchnetwork.com/articles/5877-data-science-certifications-that-will-pay-off Data Science Certification Why performance metrics isn’t always the best way to judge performance More and more companies, government agencies, educational institutions and philanthropic organizations are today in the grip of a new phenomenon. I’ve termed it “metric fixation.” The key components of metric fixation are... More and more companies, government agencies, educational institutions and philanthropic organizations are today in the grip of a new phenomenon. I’ve termed it “metric fixation.” The key components of metric fixation are...

]]> http://www.businesswatchnetwork.com/articles/5858 Thu, 04 Apr 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5858-why-performance-metrics-isnt-always-the-best-way-to-judge-performance Performance Metrics How to Improve Keyword Rankings with Internal Linking There are countless factors that impact whether or not a page ranks in the search engine results page. These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few). However... There are countless factors that impact whether or not a page ranks in the search engine results page.  

These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few).  

However...

]]> http://www.businesswatchnetwork.com/articles/5816 Fri, 22 Mar 2019 03:00:00 -0400 https://www.businesswatchnetwork.com/articles/5816-how-to-improve-keyword-rankings-with-internal-linking Internal Linking For Better Rankings 40 incredibly useful things you didn't know Google Search could do When you think about Google services, apps such as Gmail, Docs, and Photos may be the first things that come to mind. I’d be willing to wager, though, that the Google service you use more than any other is one you rarely think about-because... When you think about Google services, apps such as Gmail, Docs, and Photos may be the first things that come to mind. I’d be willing to wager, though, that the Google service you use more than any other is one you rarely think about-because...

]]> http://www.businesswatchnetwork.com/articles/5732 Mon, 25 Feb 2019 03:00:00 -0500 https://www.businesswatchnetwork.com/articles/5732-incredibly-useful-things-you-didnt-know-google-search-could-do This Way Here's How to Know (Within Seconds) If Other People Trust and Like You, According to Science There are plenty of tips for how to make a great first impression. Embrace those tips and you can feel more confident that other people will like you -- which is awesome, since research shows people who expect to be accepted are actually perceived as more likable. (Making it one prophecy we can be glad is self-fulfilling.) But here's the thing... There are plenty of tips for how to make a great first impression. Embrace those tips and you can feel more confident that other people will like you -- which is awesome, since research shows people who expect to be accepted are actually perceived as more likable. (Making it one prophecy we can be glad is self-fulfilling.) 

But here's the thing...

]]> http://www.businesswatchnetwork.com/articles/5723 Fri, 22 Feb 2019 04:00:00 -0500 https://www.businesswatchnetwork.com/articles/5723-heres-how-to-know-within-seconds-if-other-people-trust-and-like-you-according-to-science Remains of the Party 2019 Content Marketing Toolkit For Explosive Growth An effective content plan is based on information about your audience’s interests. SEMrush Content Platform allows you to conduct topic research by giving you the full picture of what your audience needs in just a couple of clicks. http://www.businesswatchnetwork.com/articles/5724 Fri, 22 Feb 2019 03:00:00 -0500 https://www.businesswatchnetwork.com/articles/5724-content-marketing-toolkit Content Ideas How to Discover your Online Competitors Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. This article will show you how to quickly identify your top competitors using SEMrush. SEMrush offers 5 main reports to find competitors based on the following criteria: Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. This article will show you how to quickly identify your top competitors using SEMrush.  

SEMrush offers 5 main reports to find competitors based on the following criteria:

]]> http://www.businesswatchnetwork.com/articles/5707 Mon, 18 Feb 2019 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/5707-how-to-discover-your-online-competitors Built for SEO & SEM Professionals 2016 CSO Insights Sales Best Practices Study This year's theme of "drawing back the bow" expresses our view of professional selling as a discipline and a creative endeavor. Imagine a strip of film being advanced frame by frame: A target sits at the far end of a large field. An archer steps up to the line with a bow and arrow. The bow is raised, the arrow nocked. Now, inch-by- inch, the arrow is moved backwards--away from the target. It is precisely this motion of drawing back the bow that determines the force and speed of the arrow's flight. http://www.businesswatchnetwork.com/articles/5485 Mon, 10 Dec 2018 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/5485-cso-insights-sales-best-practices-study Hyperconvergence: Not Just For Specific Workloads Anymore bviolino@optonline.net Hyperconvergence has come a long way in a relatively short time, and enterprises are taking advantage of the new capabilities. Hyperconverged infrastructure (HCI) combines storage, computing and networking into a single system; hyperconverged platforms include... http://www.businesswatchnetwork.com/articles/5573 Tue, 27 Nov 2018 08:00:00 -0500 https://www.businesswatchnetwork.com/articles/5573-hyperconvergence-not-just-for-specific-workloads-anymore The Top 100 Innovators In Data And Analytics 2018 This list is designed to celebrate our data heroes, practitioners and platform partners. The piece will shine light on the business leaders, technologists and influencers that have accelerated the proliferation and understanding of data and analytics over the last 12 months... http://www.businesswatchnetwork.com/articles/5374 Mon, 17 Sep 2018 06:52:52 -0400 https://www.businesswatchnetwork.com/articles/5374-the-top-100-innovators-in-data-and-analytics-2018 Mastering Excel PivotTables: How To Crunch Numbers Like An Expert When you need to analyze database-like data, you can only go so far with sorting, filtering, and inserting subtotals. Excel's PivotTable tool gives you all of these capabilities plus dozens of display and manipulation features. This 90-minute webinar shows you exactly how to use the PivotTable tool to quickly analyze even... http://www.businesswatchnetwork.com/articles/5268 Fri, 27 Jul 2018 13:00:25 -0400 https://www.businesswatchnetwork.com/articles/5268-mastering-excel-pivottables-how-to-crunch-numbers-like-an-expert Global Cloud Email Applications Market Trends, Drivers, Strategies QYReports has recently announced the addition of the "Global Cloud Email Applications Sales Market Report 2026," to its repository. The report on the global market throws light on vital market facts such as the size, drivers, competitive landscape, prominent companies, and restraints. The report also analyzes the potential impact of... http://www.businesswatchnetwork.com/articles/5233 Fri, 13 Jul 2018 05:52:45 -0400 https://www.businesswatchnetwork.com/articles/5233-global-cloud-email-applications-market-trends-drivers-strategies The Best HR & People Analytics Articles Of March 2018 The blanket news coverage and general opprobrium following the expose of the Cambridge Analytica/Facebook data breach was a good reminder that ethics and data privacy is arguably the most important part of any analytics program - particularly when it comes to HR and employee data. With perfect (but albeit fortunate) timing... http://www.businesswatchnetwork.com/articles/5096 Wed, 02 May 2018 09:53:34 -0400 https://www.businesswatchnetwork.com/articles/5096-the-best-hr-people-analytics-articles-of-march-2018 Essential Skills And Traits Of Elite Data Scientists Data scientists continue to be in high demand, with companies in virtually every industry looking to get the most value from their burgeoning information resources. "As organizations begin to fully capitalize on the use of their internal data assets and examine the integration of hundreds of third-party data sources, the role of the data scientist will... http://www.businesswatchnetwork.com/articles/5021 Mon, 02 Apr 2018 06:32:19 -0400 https://www.businesswatchnetwork.com/articles/5021-essential-skills-and-traits-of-elite-data-scientists Here's How To Calculate What's Working When You're Marketing On Lots Of Channels Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your "ROMI"). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But... http://www.businesswatchnetwork.com/articles/4964 Fri, 09 Mar 2018 10:59:23 -0500 https://www.businesswatchnetwork.com/articles/4964-here-s-how-to-calculate-what-s-working-when-you-re-marketing-on-lots-of-channels Publisher's Corner: Empirical Proof Your B2B Display Campaign Is Missing The Target Can you identify the word in the title not used to describe your display advertising data? If you chose empirical - you are well on your way to understanding how to improve your next display campaign. How you ask?... http://www.businesswatchnetwork.com/articles/4939 Thu, 01 Mar 2018 10:10:33 -0500 https://www.businesswatchnetwork.com/articles/4939-publisher-s-corner-empirical-proof-your-b2b-display-campaign-is-missing-the-target Go From Excel Pivot Tables To Dashboards Excel Dashboards are the new buzzword employers are searching for. If you have, or want a career that involves creating reports in Excel, then you need to know how to build impressive, interactive, visually stunning, Excel dashboards. This practical, 90-minute webinar will leave you with Excel techniques you can immediately put to use making killer dashboards that set your skill level apart from others... http://www.businesswatchnetwork.com/articles/4921 Thu, 22 Feb 2018 06:28:53 -0500 https://www.businesswatchnetwork.com/articles/4921-go-from-excel-pivot-tables-to-dashboards 6 Secrets Of Highly Innovative CIOs As one of the original fintech companies, TD Ameritrade has leveraged technology to do business differently. CIO Vijay Sankaran says he's well aware of that tradition. "This ability for technology to innovate is probably one of the most important things for us," he says. "The cornerstone of that is how technology facilitates speed and how it helps with the prototyping and adopting of new paradigms." Innovation is often portrayed as... http://www.businesswatchnetwork.com/articles/4851 Mon, 22 Jan 2018 04:52:23 -0500 https://www.businesswatchnetwork.com/articles/4851-6-secrets-of-highly-innovative-cios Why HR Needs To Understand These 4 Data Points To Move Your Business Forward When faced with the challenge of adding 250 people to its 600-person team in a year's time, Opower-a customer engagement platform for utility companies that's since become a subsidiary of Oracle-knew it needed data on its side. To predict the number of recruiters needed to fill these roles, Opower crunched the numbers and presented company executives with three possible scenarios:... http://www.businesswatchnetwork.com/articles/4817 Wed, 10 Jan 2018 08:30:00 -0500 https://www.businesswatchnetwork.com/articles/4817-why-hr-needs-to-understand-these-4-data-points-to-move-your-business-forward Our Company Began Tracking Employee Tenure, Here's What We Found Imagine working at a company where on your first day, the CEO says: "We are really excited to have you here. Now, how can I use my personal network to help you get your next job?" That's exactly how Jon Bischke from Entelo kicks off the first day for his employees on day one. What a positive way to bring up the fact that employees probably won't stay at your company forever. Instead of... http://www.businesswatchnetwork.com/articles/4678 Mon, 30 Oct 2017 11:09:18 -0400 https://www.businesswatchnetwork.com/articles/4678-our-company-began-tracking-employee-tenure-here-s-what-we-found How To Understand And Analyze Financial Statements For Non-Financial Professionals In 90 minutes you will learn how to use financial statements to properly evaluate any firm's financial health. You will learn how to instantly determine if a firm has a strong or weak balance sheet, evaluate profitability, calculate financial ratios, and you will understand what the financial ratios mean and what to notice. Not classroom theory, we will use a "real-life" case study pitting Microsoft against competitor Tableau. Both stocks are publicly traded. This study illustrates how... http://www.businesswatchnetwork.com/articles/4659 Thu, 26 Oct 2017 06:10:34 -0400 https://www.businesswatchnetwork.com/articles/4659-how-to-understand-and-analyze-financial-statements-for-non-financial-professionals