Networking, personal

6 Tips for Rapid Social Media Growth in 2022

Fri, 11 Feb 2022 12:15:31 -0500

Social media is forging a new path in 2022. You could get by with overly-templated posts in the past, ignoring how people engage on different apps. Now we have spaces with a distinct culture: TikTok. Clubhouse. Whatever the metaverse promises to be. Now more than ever...

Rethinking How To Appeal To Consumers Using Cognitive Science

Fri, 11 Feb 2022 12:11:42 -0500

Marketers have long been attempting to sell their brands to consumers on the basis of product differentiation. Surprisingly, this often does not work. So, savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge...

The Growth Of The Creator Economy And What It Means For Marketers

Fri, 28 Jan 2022 11:38:25 -0500

The global influencer marketing market size has more than doubled since 2019 (paywall). In 2021, the market was valued at a record $13.8 billion, according to Statista. It seems impossible to open the marketing trades or scroll through LinkedIn without seeing an endless barrage of articles on influencer marketing and the creator economy. So how do we explain this sudden explosive growth?...

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Fri, 28 Jan 2022 11:29:13 -0500

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with...

What Do Einstein, Madonna And Kim Kardashian All Have In Common?

Fri, 28 Jan 2022 11:08:45 -0500

At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a giant of the intellectual stage such as the physicist Steven Hawking with the boxing legend Muhammad Ali...

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

Fri, 28 Jan 2022 10:57:46 -0500

People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to...

Do You Have A Customer Selection Problem?

Fri, 28 Jan 2022 10:46:22 -0500

Account selection is one of the most important processes in a company. It is the front-wheel drive that pulls a company through its market. You have a lot of discretion in choosing customers, but once you have engaged a set of customers, your account management options are much more limited...

Loneliness: How HR leaders can help teams move forward

Fri, 28 Jan 2022 10:27:30 -0500

The pandemic has kept people apart. What can HR leaders do to help reduce the impact of loneliness as we go forward?

Consider this: More than 40% of employees struggle with mental health issues, and pandemic restrictions left 54% of them feeling isolated.

We were already forming fewer friendships than in the past. Previously, as life got busier, our social network got smaller and smaller. Then, COVID hit. Never before has the entire world been subjected to such collective feelings of fear, uncertainty, anxiety, and sorrow. Loneliness became pervasive.

Colleagues were no longer...

3 Steps to Help Companies Rebuild Trust During the Pandemic

Thu, 27 Jan 2022 17:26:10 -0500

We’re approaching year three of the COVID-19 pandemic, with no clear end in sight. During this time, companies have had to make difficult decisions about whether employees should work from home, wear masks in the office, and get vaccinated and tested. Many companies that took a financial hit also struggled with...

3 tips for developing your message around your brand purpose

Thu, 13 Jan 2022 21:15:52 -0500

It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change...

8 things marketers should know from CES 2022

Thu, 13 Jan 2022 21:09:29 -0500

The Consumer Electronics Show took place last week – albeit in a slightly muted fashion again. Despite the lack of pomp there was a vast array of new and evolved consumer tech products announced, and with them a raft of new ways to speak to consumers. Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on)...

Twitter, Facebook And Acting Responsibly

Fri, 01 Nov 2019 02:00:00 -0400

Twitter CEO Jack Dorsey has announced that his company will no longer accept political advertising, essentially arguing that the reach of a campaign should be earned, not bought. “While internet advertising is incredibly powerful and...

[Get a complimentary copy] Gartner’s Magic Quadrant for CRM Lead Management, 2019

Fri, 04 Oct 2019 04:00:00 -0400

To ensure the orchestration of lead management processes, steady revenue growth, and effective collaboration between sales and marketing teams, business leaders want the best marketing automation technology on the market. We are proud to share that bpm'online was named a Leader in the Gartner Magic Quadrant for CRM Lead Management, 2019. To help you choose the best-fit technology, we are happy to offer you a complimentary copy of the report.

How Much Do You Need to Share Online to Be Considered "Authentic"?

Fri, 04 Oct 2019 00:00:00 -0400

My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity...

How This Immigrant Entrepreneur Turned $300,000 into $2 Billion in 6 years

Thu, 03 Oct 2019 02:00:00 -0400

Swapnil Agarwal immigrated to the U.S. with his parents when he was 15 years old. As many immigration stories go, his parents seized the chance to provide Agarwal with better opportunities than he might have had back in Agra, India–so they moved their lives to...

You Don't Have Business Problems, You Have Personal Problems. Here's How to Turn Them Around.

Fri, 27 Sep 2019 04:00:00 -0400

Being successful in business and in any career is difficult. So why is it that some people thrive, while others flounder?...

Your work emails contain subtle clues about your emotional state

cassie@qz.com — Fri, 27 Sep 2019 03:00:00 -0400

Some corporations have always cared how their employees feel—if only because happier workers are more productive than those who are miserable. Others have only recently begun to...

Best Pitch Ever: Oscar-Winning Producer Brian Grazer Shares His Secret

Mon, 23 Sep 2019 04:00:00 -0400

I think you'll agree that Brian Grazer knows a few things about persuading people to buy into his ideas. After all...

Tips To Increase the Response Rate of Your Sales Prospecting Voicemails

Mon, 23 Sep 2019 01:00:00 -0400

Let us admit without any ado that crafting a classy sales voicemail has become an extinct art nowadays.

Now, considering how frequently cold calls are transferred to voicemail...

Hate Small Talk? Here's Why You Should Embrace Small Talk to Build Strong Connections

Mon, 23 Sep 2019 00:00:00 -0400

I've already shared the fact that I'm a secret introvert. Yes, I can present to hundreds of people without breaking a sweat. However...

Featured Resource: The Complete Digital Marketing Super Bundle

Fri, 20 Sep 2019 00:00:00 -0400

From Facebook Ads to MailChimp: The Comprehensive (57 Hours!) Guide to Digital Marketing In 2019

Business email compromise: 3 things you don’t know that could cost you

Fri, 13 Sep 2019 03:00:00 -0400

You know how it works: One of your finance staffers receives an email from your CEO urging him to make an immediate wire transfer. He complies… and your company just fell victim to the classic business email compromise (BEC) scam. Well…

How to tell your team about a management decision you don’t agree with

Fri, 06 Sep 2019 01:00:00 -0400

Q: What’s the best way to tell your direct reports about a management decision they won’t like, when you don’t agree with the decision either?...

Use This Powerful Approach to Eliminate Jargon

Fri, 09 Aug 2019 04:00:00 -0400

Just because jargon is prevalent in every industry, profession and function doesn't mean you should use acronyms, corporate speak and technical terms when you communicate.

In fact...

5 Content Marketing Tips To Help You Connect With Your Audience

Fri, 26 Jul 2019 03:00:00 -0400

If you’re looking to revive your content strategy, or get your next big campaign off the ground, industry inspiration can help take your ideas from point A to point B. I recently attended Skyword’s Forward Conference in Boston, where...

4 Things You Should Do to Deal With Difficult Customers Without Losing Your Cool

Fri, 12 Jul 2019 04:00:00 -0400

Start a business and stick around long enough, and there's a good chance you'll encounter a client, that--for whatever reason--is unhappy no matter what you do.

You may have already experienced a client like this...

Why You Should Let Your Team Fight

Fri, 12 Jul 2019 03:00:00 -0400

Companies hire us to fight with each other. Let me explain.

If you’re like me, you bring a skeptical eye to industry predictions, ones that insist that by 2020 experience will overtake both price and product as a key brand differentiator. But with one year to go, this one seems to be coming true. Experience has emerged as the industry’s newest tool for driving brand growth, with user experience of sites, apps, tools and products as the tip of the spear. But what do we really mean when we talk about user experience?

To put it simply...

Train Your Sales Team to Succeed With These 7 Unique and Effective Closing Tactics

Fri, 14 Jun 2019 03:00:00 -0400

Cultivating an efficient and experienced sales team is crucial for every business. However, just because your staff has an impressive track record doesn't mean they're up-to-date on the latest strategies or truly understand how best to sell your product or service.

While your team might be well-versed in a variety of sales tactics...

How to give feedback that actually works, without hurting anyone more than you have to

Fri, 14 Jun 2019 02:00:00 -0400

Management moguls are obsessed with telling you to give more feedback. It will save your startup. Make you a great manager. Earn you millions. Hell, they promise, it’ll resuscitate your marriage and your sex life, too. But will it?...

Top Resource: Learn how Slack's own developers use Slack

Thu, 06 Jun 2019 00:00:00 -0400

As a company with engineering teams of our own looking to realize the full value of Slack in everything they do, we thought it made sense to turn the spotlight on ourselves.