Sales/Marketing

Why WebOps is critical to digital marketing success

Thu, 05 May 2022 17:41:41 -0400

WebOps - a brand’s team of developers, designers, content editors, stakeholders and more - is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said...

Marketing Secrets You Can Learn From the Movie 'Office Space'

Fri, 11 Feb 2022 12:30:43 -0500

If you are a fan of the movie Office Space, then as soon as you read the word "printer", I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer. One question that has perplexed me for years since I saw this film is...

The Right Digital Marketing Strategy For International Expansion

Fri, 11 Feb 2022 12:28:41 -0500

The world has become more connected as digitisation efforts ramp up and technology evolves rapidly. Compounded by COVID lockdowns, many businesses are now eying up fortunes outside of their country’s borders, as trade and commerce within stalls due to lower footfall and increased local competition. However...

Sales Won't Help You Measure PR Success, But This Will

Fri, 11 Feb 2022 12:20:31 -0500

As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and purchasing decisions — whether a low-ticket offer or a high-ticket, high-touch investment — and most people use a simple equation to calculate it...

Cut and Waste: Are Your Marketing Emails Being Clipped?

Fri, 11 Feb 2022 12:17:35 -0500

Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardization. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with...

6 Tips for Rapid Social Media Growth in 2022

Fri, 11 Feb 2022 12:15:31 -0500

Social media is forging a new path in 2022. You could get by with overly-templated posts in the past, ignoring how people engage on different apps. Now we have spaces with a distinct culture: TikTok. Clubhouse. Whatever the metaverse promises to be. Now more than ever...

Rethinking How To Appeal To Consumers Using Cognitive Science

Fri, 11 Feb 2022 12:11:42 -0500

Marketers have long been attempting to sell their brands to consumers on the basis of product differentiation. Surprisingly, this often does not work. So, savvy marketers are now turning to the cognitive sciences to understand exactly how the brain works and leveraging that knowledge to forge...

What You Need To Know If You’re Competing On Cost

Fri, 11 Feb 2022 12:05:57 -0500

Let’s face it—everyone loves a bargain. Most of us can quickly conjure up an idea of what the cost model looks like and understand its attraction to so many businesses. Apples to apples, who doesn’t want to pay less than someone else? But for a long time...

How to Choose the Right Forecasting Technique

Fri, 04 Feb 2022 10:34:20 -0500

In virtually every decision they make, executives today consider some kind of forecast. Sound predictions of demands and trends are no longer luxury items, but a necessity, if managers are to cope with seasonality, sudden changes in demand levels, price-cutting maneuvers of the competition, strikes, and large swings of the economy. Forecasting can help...

What is an NFT? The Complete Guide to Non-Fungible Tokens

Fri, 04 Feb 2022 10:22:36 -0500

Non-fungible tokens (NFTs) are a new type of crypto asset taking the blockchain world by storm. It’s hard to go a day without hearing something about NFTs. But what are they, and why are they so popular?...

Elements of a successful bank M&A strategy

Fri, 04 Feb 2022 10:12:39 -0500

Banks are merging and acquiring each other at the fastest pace since the global financial crisis began and signs point to that uptick continuing into 2022. What’s driving these deals? For most banks, it’s the purchasing power inherent in rising...

7 Trends to Watch in 2022

Fri, 28 Jan 2022 11:41:27 -0500

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year...

The Growth Of The Creator Economy And What It Means For Marketers

Fri, 28 Jan 2022 11:38:25 -0500

The global influencer marketing market size has more than doubled since 2019 (paywall). In 2021, the market was valued at a record $13.8 billion, according to Statista. It seems impossible to open the marketing trades or scroll through LinkedIn without seeing an endless barrage of articles on influencer marketing and the creator economy. So how do we explain this sudden explosive growth?...

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Fri, 28 Jan 2022 11:29:13 -0500

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with...

What Do Einstein, Madonna And Kim Kardashian All Have In Common?

Fri, 28 Jan 2022 11:08:45 -0500

At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a giant of the intellectual stage such as the physicist Steven Hawking with the boxing legend Muhammad Ali...

4 ways marketers can prepare for 2022

Fri, 28 Jan 2022 11:04:29 -0500

So much changed in 2021, even as the world stood still in many ways. Consumers are increasingly viewing digital content and embracing smart devices in all aspects of life, per eMarketer. Heightened concern around social issues and climate change have made Americans much more likely to vote with their wallets. As 2022 gets underway...

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

Fri, 28 Jan 2022 10:57:46 -0500

People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to...

Do You Have A Customer Selection Problem?

Fri, 28 Jan 2022 10:46:22 -0500

Account selection is one of the most important processes in a company. It is the front-wheel drive that pulls a company through its market. You have a lot of discretion in choosing customers, but once you have engaged a set of customers, your account management options are much more limited...

Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit

Thu, 20 Jan 2022 16:26:39 -0500

There’s a moment during a long distance run when the body begins to beg for mercy. It’s then, as the muscle cramps and exhaustion take hold, that runners have a choice to make: quit or keep going. For Chuck Goetschel, an extreme runner and serial entrepreneur, that “hitting the wall” feeling has become an integral part of his success both on and off the racetrack...

3 Ways to Make Money with Non-Fungible Tokens (NFTs)

Thu, 20 Jan 2022 16:17:59 -0500

There’s no doubt that Non-Fungible Tokens are the most popular trend in the crypto community right now. From celebrities to respected companies, everyone is talking about launching their own NFTs. But not all NFTs are made equal...

Transparency And Financial Disclosures: What Companies Should—And Shouldn’t—Do

Thu, 20 Jan 2022 16:08:29 -0500

In an era of heightened public scrutiny and distrust, it is not surprising that the issue of corporate transparency has catapulted to the forefront. This new environment, fueled by increased media attention on corporate malfeasance, greater regulatory pressure on financial disclosure and accountability, and technologies such as social media, has made it especially easy to...

Authentic brands and political speech: Can companies have it both ways?

Thu, 13 Jan 2022 21:29:54 -0500

US companies are encouraging employees to speak out in support of their brands but are muting their voices when it comes to political issues in our increasingly polarised landscape. Can companies have it both ways?...

3 tips for developing your message around your brand purpose

Thu, 13 Jan 2022 21:15:52 -0500

It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change...

8 things marketers should know from CES 2022

Thu, 13 Jan 2022 21:09:29 -0500

The Consumer Electronics Show took place last week – albeit in a slightly muted fashion again. Despite the lack of pomp there was a vast array of new and evolved consumer tech products announced, and with them a raft of new ways to speak to consumers. Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on)...

5 Lessons On How to Personalize the Customer Experience

Thu, 13 Jan 2022 20:50:57 -0500

I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great example of personalized and proactive communication. While I provide the lessons, the example comes from...

Why Businesses Should Negotiate Prices With Customers

Thu, 13 Jan 2022 20:38:49 -0500

In the world of retail, there is a compelling argument for both businesses and consumers to shun negotiations for high-priced items: Transactions based on a fixed price are simply faster and easier. For many customers, not only is researching and negotiating prices a waste of time, they could also...

Serving Is the New Selling, and Other Tips for Having Your Best Sales Year Ever

Thu, 13 Jan 2022 20:21:29 -0500

Welcome to the year you went big. As the calendar turns to January, it’s time to set wild goals about the personal sales records you can smash with a little planning and practice. As a 100% commissioned salesperson for the past 19 years, I’ve often wondered...

The Lucky 7 Steps to Channel Sales Success

Thu, 13 Jan 2022 19:31:54 -0500

More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. Your sales team either closes the leads handed to them by the marketing department (inbound sales), or...

Here’s a breakdown of most in-demand skills for 2020—in finance, marketing, sales and engineering

Thu, 05 Dec 2019 04:00:00 -0500

There’s a strong demand for advanced tech skills in the workforce, and that demand won’t be slowing down any time soon. That’s according to Udemy’s 2020 Workplace Learning Trends Report, which indicates...

How to Align Sales Commissions to Your Sales Cycle

Thu, 05 Dec 2019 02:00:00 -0500

I recently wrote an article that talked about the alignment of incentives and outcomes. That sentiment is never truer than in how we compensate salespeople--who, we know, are typically coin operated. The whole idea is to...