Social Media https://www.businesswatchnetwork.com/rss en-us 6 Tips for Rapid Social Media Growth in 2022 Social media is forging a new path in 2022. You could get by with overly-templated posts in the past, ignoring how people engage on different apps. Now we have spaces with a distinct culture: TikTok. Clubhouse. Whatever the metaverse promises to be. Now more than ever... Social media is forging a new path in 2022. You could get by with overly-templated posts in the past, ignoring how people engage on different apps. Now we have spaces with a distinct culture: TikTok. Clubhouse. Whatever the metaverse promises to be. Now more than ever...

]]> http://www.businesswatchnetwork.com/articles/8596 Fri, 11 Feb 2022 12:15:31 -0500 https://www.businesswatchnetwork.com/articles/8596-6-tips-for-rapid-social-media-growth-in-2022 The Psychology of Your Scrolling Addiction Picture this: You’ve just settled into your workday and pulled up that big report you need to finish, when a friend sends you a couple of celebrity videos on Instagram. You figure you’ll just take a few minutes to watch the videos — and then the next thing you know... Picture this: You’ve just settled into your workday and pulled up that big report you need to finish, when a friend sends you a couple of celebrity videos on Instagram. You figure you’ll just take a few minutes to watch the videos — and then the next thing you know...

]]> http://www.businesswatchnetwork.com/articles/8558 Thu, 03 Feb 2022 14:47:48 -0500 https://www.businesswatchnetwork.com/articles/8558-the-psychology-of-your-scrolling-addiction The Growth Of The Creator Economy And What It Means For Marketers The global influencer marketing market size has more than doubled since 2019 (paywall). In 2021, the market was valued at a record $13.8 billion, according to Statista. It seems impossible to open the marketing trades or scroll through LinkedIn without seeing an endless barrage of articles on influencer marketing and the creator economy. So how do we explain this sudden explosive growth?... The global influencer marketing market size has more than doubled since 2019 (paywall). In 2021, the market was valued at a record $13.8 billion, according to Statista. It seems impossible to open the marketing trades or scroll through LinkedIn without seeing an endless barrage of articles on influencer marketing and the creator economy. So how do we explain this sudden explosive growth?...

]]> http://www.businesswatchnetwork.com/articles/8551 Fri, 28 Jan 2022 11:38:25 -0500 https://www.businesswatchnetwork.com/articles/8551-the-growth-of-the-creator-economy-and-what-it-means-for-marketers Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with... In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with...

]]> http://www.businesswatchnetwork.com/articles/8550 Fri, 28 Jan 2022 11:29:13 -0500 https://www.businesswatchnetwork.com/articles/8550-brand-marketing-vs-product-marketing-whats-the-difference-and-which-should-you-invest-in 4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to... People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to...

]]> http://www.businesswatchnetwork.com/articles/8545 Fri, 28 Jan 2022 10:57:46 -0500 https://www.businesswatchnetwork.com/articles/8545-4-marketing-strategies-that-will-turn-your-customers-into-billboards-for-your-business Transparency And Financial Disclosures: What Companies Should—And Shouldn’t—Do In an era of heightened public scrutiny and distrust, it is not surprising that the issue of corporate transparency has catapulted to the forefront. This new environment, fueled by increased media attention on corporate malfeasance, greater regulatory pressure on financial disclosure and accountability, and technologies such as social media, has made it especially easy to... In an era of heightened public scrutiny and distrust, it is not surprising that the issue of corporate transparency has catapulted to the forefront. This new environment, fueled by increased media attention on corporate malfeasance, greater regulatory pressure on financial disclosure and accountability, and technologies such as social media, has made it especially easy to...

]]> http://www.businesswatchnetwork.com/articles/8514 Thu, 20 Jan 2022 16:08:29 -0500 https://www.businesswatchnetwork.com/articles/8514-transparency-and-financial-disclosures-what-companies-shouldand-shouldntdo 3 tips for developing your message around your brand purpose It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change... It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change...

]]> http://www.businesswatchnetwork.com/articles/8490 Thu, 13 Jan 2022 21:15:52 -0500 https://www.businesswatchnetwork.com/articles/8490-3-tips-for-developing-your-message-around-your-brand-purpose 8 things marketers should know from CES 2022 The Consumer Electronics Show took place last week – albeit in a slightly muted fashion again. Despite the lack of pomp there was a vast array of new and evolved consumer tech products announced, and with them a raft of new ways to speak to consumers. Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on)... The Consumer Electronics Show took place last week – albeit in a slightly muted fashion again. Despite the lack of pomp there was a vast array of new and evolved consumer tech products announced, and with them a raft of new ways to speak to consumers. Here’s an at-a-glance list of all the announcements that matter the most to marketers (and a few future trends to keep an eye on)...

]]> http://www.businesswatchnetwork.com/articles/8489 Thu, 13 Jan 2022 21:09:29 -0500 https://www.businesswatchnetwork.com/articles/8489-8-things-marketers-should-know-from-ces-2022 Google Chrome Will Now Warn You If Your Web Passwords Have Been Stolen If you’re a Chrome user, Google is about to start warning you if your passwords have been stolen as you try to log in to a given website. Google had already released a browser extension that did just that earlier this year, but... If you’re a Chrome user, Google is about to start warning you if your passwords have been stolen as you try to log in to a given website. Google had already released a browser extension that did just that earlier this year, but...

]]> http://www.businesswatchnetwork.com/articles/6381 Thu, 12 Dec 2019 02:00:00 -0500 https://www.businesswatchnetwork.com/articles/6381-google-chrome-will-now-warn-you-if-your-web-passwords-have-been-stolen Google Chrome We study the UX industry. Here’s what will change in 2020 Every year, the UX Collective publishes a report on the state of the UX industry, covering everything from the tools we use to the career challenges we face. The report is based... Every year, the UX Collective publishes a report on the state of the UX industry, covering everything from the tools we use to the career challenges we face. The report is based...

]]> http://www.businesswatchnetwork.com/articles/6374 Thu, 05 Dec 2019 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/6374-we-study-the-ux-industry-heres-what-will-change-in-2020 UX Industry In 2020 50 years later, the internet’s inventors are horrified by what it’s become Fifty years ago today, the first permanent link between a computer at UCLA and at the Stanford Research Institute (SRI) was formed. It was the first connection of ARPANET, which would grow into... Fifty years ago today, the first permanent link between a computer at UCLA and at the Stanford Research Institute (SRI) was formed. It was the first connection of ARPANET, which would grow into...

]]> http://www.businesswatchnetwork.com/articles/6352 Thu, 21 Nov 2019 03:00:00 -0500 https://www.businesswatchnetwork.com/articles/6352-years-later-the-internets-inventors-are-horrified-by-what-its-become Internet 50 Years 13 Expert Tips to Increase Online Conversions in 2020 Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by... Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by...

]]> http://www.businesswatchnetwork.com/articles/6348 Fri, 15 Nov 2019 02:00:00 -0500 https://www.businesswatchnetwork.com/articles/6348-expert-tips-to-increase-online-conversions-in-2020 Increase Online Conversions Facebook CEO Mark Zuckerberg Dismissed Tinder Cofounder As Irrelevant But Still Let Dating App Get Special Access To Users’ Data Facebook CEO Mark Zuckerberg considered entering the online dating business as far back as 2014, but he put the idea on the back burner, instead giving Tinder special access to its users’ data, leaked emails between top executives show. Despite the preferential treatment... Facebook CEO Mark Zuckerberg considered entering the online dating business as far back as 2014, but he put the idea on the back burner, instead giving Tinder special access to its users’ data, leaked emails between top executives show.  Despite the preferential treatment...

]]> http://www.businesswatchnetwork.com/articles/6322 Thu, 07 Nov 2019 02:00:00 -0500 https://www.businesswatchnetwork.com/articles/6322-facebook-ceo-mark-zuckerberg-dismissed-tinder-cofounder-as-irrelevant-but-still-let-dating-app-get-special-access-to-users-data Mark Zuckerberg Twitter, Facebook And Acting Responsibly Twitter CEO Jack Dorsey has announced that his company will no longer accept political advertising, essentially arguing that the reach of a campaign should be earned, not bought. “While internet advertising is incredibly powerful and... Twitter CEO Jack Dorsey has announced that his company will no longer accept political advertising, essentially arguing that the reach of a campaign should be earned, not bought. “While internet advertising is incredibly powerful and...

]]> http://www.businesswatchnetwork.com/articles/6315 Fri, 01 Nov 2019 02:00:00 -0400 https://www.businesswatchnetwork.com/articles/6315-twitter-facebook-and-acting-responsibly Jack Dorsey Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact... Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new ones. In fact...

]]> http://www.businesswatchnetwork.com/articles/6292 Thu, 24 Oct 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6292-strategies-to-increase-customer-lifetime-value Q4 Strategy Pivots for Marketers to Consider Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing... Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...

]]> http://www.businesswatchnetwork.com/articles/6241 Fri, 04 Oct 2019 03:00:00 -0400 https://www.businesswatchnetwork.com/articles/6241-q4-strategy-pivots-for-marketers-to-consider Photo Shoot Accessibility Is the Missing Link in Your Digital Marketing Strategy If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be... If your Marketing department is not including accessibility in your Digital Marketing strategy, start now. Digital accessibility may be...

]]> http://www.businesswatchnetwork.com/articles/6247 Fri, 04 Oct 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6247-accessibility-is-the-missing-link-in-your-digital-marketing-strategy Digital Marketing How Much Do You Need to Share Online to Be Considered "Authentic"? My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity... My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity...

]]> http://www.businesswatchnetwork.com/articles/6245 Fri, 04 Oct 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6245-how-much-do-you-need-to-share-online-to-be-considered-authentic Online Experience Google Built the Most Powerful Computer in the World. Here's Why You Should Be Very Worried The Financial Times reported last week that it reviewed a paper by researchers from Google that indicates the company has built a computer that has achieved quantum supremacy. That paper was briefly posted on... The Financial Times reported last week that it reviewed a paper by researchers from Google that indicates the company has built a computer that has achieved quantum supremacy. That paper was briefly posted on...

]]> http://www.businesswatchnetwork.com/articles/6229 Fri, 27 Sep 2019 04:00:00 -0400 https://www.businesswatchnetwork.com/articles/6229-google-built-the-most-powerful-computer-in-the-world-heres-why-you-should-be-very-worried Computer Motherboard Featured Resource: The Complete Digital Marketing Super Bundle From Facebook Ads to MailChimp: The Comprehensive (57 Hours!) Guide to Digital Marketing In 2019 From Facebook Ads to MailChimp: The Comprehensive (57 Hours!) Guide to Digital Marketing In 2019

]]> http://www.businesswatchnetwork.com/articles/6220 Fri, 20 Sep 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6220-featured-resource-the-complete-digital-marketing-super-bundle The Complete Digital Marketing Super Bundle Featured Resource: How To Start A Podcast Bundle Feat. Award-Winning Podcast Producer Launch your podcast and learn to reach more listeners with insights from industry experts including: Lewis Howes, Alex Blumberg, John Lee Dumas, and Julia DeWitt. Launch your podcast and learn to reach more listeners with insights from industry experts including: Lewis Howes, Alex Blumberg, John Lee Dumas, and Julia DeWitt.

]]> http://www.businesswatchnetwork.com/articles/6198 Thu, 12 Sep 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6198-featured-resource-how-to-start-a-podcast-bundle-feat-award-winning-podcast-producer Recording Microphone Busted! Employer catches employee on social media abusing FMLA leave FMLA leave costs your company enough when employees take it legitimately... then you catch an employee trying to scam you! Unfortunately it happens a lot, though probably not as... FMLA leave costs your company enough when employees take it legitimately... then you catch an employee trying to scam you!

Unfortunately it happens a lot, though probably not as...

]]> http://www.businesswatchnetwork.com/articles/6174 Fri, 30 Aug 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6174-busted-employer-catches-employee-on-social-media-abusing-fmla-leave Sick In Bed 4 Ways to Motivate Your Remote Employees The option for remote work is growing in popularity: it’s estimated that 3.9 million Americans work remotely, and that number is expected to continue to rise to... The option for remote work is growing in popularity: it’s estimated that 3.9 million Americans work remotely, and that number is expected to continue to rise to...

]]> http://www.businesswatchnetwork.com/articles/6158 Mon, 26 Aug 2019 03:00:00 -0400 https://www.businesswatchnetwork.com/articles/6158-ways-to-motivate-your-remote-employees Remote Employee How Apple's Event Reveals The Strategic Flaw In Its Thinking “Deciding what not to do is as important as deciding what to do,” intoned Steve Jobs to his executives at Apple. “That’s true for companies, and it’s true for products.” Jobs’s strategy to save Apple from bankruptcy in 1997 was to produce only four products: two desktops and two portable devices, one of each aimed at consumers and the other at professionals. Four great products for four target segments. All others were canceled. It’s therefore... “Deciding what not to do is as important as deciding what to do,” intoned Steve Jobs to his executives at Apple. “That’s true for companies, and it’s true for products.” Jobs’s strategy to save Apple from bankruptcy in 1997 was to produce only four products: two desktops and two portable devices, one of each aimed at consumers and the other at professionals. Four great products for four target segments. All others were canceled.

It’s therefore...

]]> http://www.businesswatchnetwork.com/articles/5838 Thu, 28 Mar 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5838-how-apples-event-reveals-the-strategic-flaw-in-its-thinking Live Streaming Apps Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data chuck@measuredmarketingllc.com I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day... I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day...

]]> http://www.businesswatchnetwork.com/articles/5819 Fri, 22 Mar 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5819-getting-facebook-sober-what-marketers-should-know-about-consumers-attitudes-and-social-data Download Here's How to Know (Within Seconds) If Other People Trust and Like You, According to Science There are plenty of tips for how to make a great first impression. Embrace those tips and you can feel more confident that other people will like you -- which is awesome, since research shows people who expect to be accepted are actually perceived as more likable. (Making it one prophecy we can be glad is self-fulfilling.) But here's the thing... There are plenty of tips for how to make a great first impression. Embrace those tips and you can feel more confident that other people will like you -- which is awesome, since research shows people who expect to be accepted are actually perceived as more likable. (Making it one prophecy we can be glad is self-fulfilling.) 

But here's the thing...

]]> http://www.businesswatchnetwork.com/articles/5723 Fri, 22 Feb 2019 04:00:00 -0500 https://www.businesswatchnetwork.com/articles/5723-heres-how-to-know-within-seconds-if-other-people-trust-and-like-you-according-to-science Remains of the Party Best Social Media Marketing Tips to Implement Now Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices that work in this very moment is a must. We all have... Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it. Knowing the best social media marketing tips and best practices that work in this very moment is a must.

We all have...

]]> http://www.businesswatchnetwork.com/articles/5727 Fri, 22 Feb 2019 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/5727-best-social-media-marketing-tips-to-implement-now Best 25 Social Media Marketing Tips To Implement Now How To Bring Down A Bully Or Extortionist - Lessons From Jeff Bezos, Nancy Pelosi And More Sometimes it takes the richest man in the world to bring down a bully; sometimes, the Speaker of the House... http://www.businesswatchnetwork.com/articles/5697 Fri, 15 Feb 2019 04:00:00 -0500 https://www.businesswatchnetwork.com/articles/5697-how-to-bring-down-a-bully-or-extortionist---lessons-from-jeff-bezos-nancy-pelosi-and-more Jeff Bezos 3 Ways to Boost Sales with Social Proof Marketing When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too?... When we see people we know or admire purchasing products or trying out certain restaurants, something tells us we have to try out these experiences too. Other people have enjoyed it and it worked for them, so why can’t we do that too?...

]]> http://www.businesswatchnetwork.com/articles/5670 Fri, 08 Feb 2019 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/5670-ways-to-boost-sales-with-social-proof-marketing Company Logos Data Sheet—Mark Zuckerberg Shows Us the Money Crisis? What crisis? Facebook reported stellar fourth-quarter and year-end financial results Wednesday, as my new Fortune colleague Danielle Abril explores in some depth. Quarterly revenues jumped 30% to nearly $17 billion, an astounding growth rate off such a large number. Profits soared... Crisis? What crisis?

Facebook reported stellar fourth-quarter and year-end financial results Wednesday, as my new Fortune colleague Danielle Abril explores in some depth. Quarterly revenues jumped 30% to nearly $17 billion, an astounding growth rate off such a large number. Profits soared...

]]> http://www.businesswatchnetwork.com/articles/5652 Mon, 04 Feb 2019 00:00:00 -0500 https://www.businesswatchnetwork.com/articles/5652-data-sheetmark-zuckerberg-shows-us-the-money Facebooks Mark Zuckerberg