https://www.businesswatchnetwork.com/rss en-us Brand safety challenges tarnished YouTube for major advertisers last year, but the impact was short lived. Top brands have returned to the platform and it is more impactful than ever before. In Q2 of last year... http://www.businesswatchnetwork.com/articles/4962 Fri, 09 Mar 2018 10:50:05 -0500 https://www.businesswatchnetwork.com/articles/4962-why-major-advertisers-are-back-on-youtube My favorite book is always the one I'm reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and sometimes obsessively, read the works of a writer I like. Ten years ago... http://www.businesswatchnetwork.com/articles/4821 Wed, 10 Jan 2018 08:59:36 -0500 https://www.businesswatchnetwork.com/articles/4821-12-books-that-will-make-you-a-better-writer-and-storyteller It's been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them-or at least, to inspire a way forward. Adweek's 10 Best Ads of 2017 tackled plenty of challenging themes-among them... http://www.businesswatchnetwork.com/articles/4788 Mon, 11 Dec 2017 05:27:39 -0500 https://www.businesswatchnetwork.com/articles/4788-the-10-best-ads-of-2017 More than 24 hours after news broke that a ransomware attack had effectively disabled the world's largest advertising company, WPP has yet to fully recover. Several hours ago, the company issued a statement acknowledging that the incident is ongoing. According to multiple WPP employees who spoke to Adweek, staff at various offices left work early yesterday due to an inability to access their networks. And while Macs were unaffected,... http://www.businesswatchnetwork.com/articles/4344 Thu, 29 Jun 2017 11:55:53 -0400 https://www.businesswatchnetwork.com/articles/4344-wpp-cyberattack-serves-as-a-wake-up-call-to-agencies-and-cmos-alike