https://www.businesswatchnetwork.com/rss en-us Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines... http://www.businesswatchnetwork.com/articles/2114 Thu, 26 Mar 2015 10:51:19 -0400 https://www.businesswatchnetwork.com/articles/2114-how-to-make-any-content-seo-friendly New marketing tools - and rapidly changing buyer behaviors - are driving marketers to find better metrics for evaluating their efforts. The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide... http://www.businesswatchnetwork.com/articles/2110 Thu, 26 Mar 2015 06:51:13 -0400 https://www.businesswatchnetwork.com/articles/2110-the-new-marketing-metrics-for-b2b Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website's potential. See also the surprising results of a real-world landing page testing scenario... http://www.businesswatchnetwork.com/articles/2062 Mon, 09 Mar 2015 06:45:04 -0400 https://www.businesswatchnetwork.com/articles/2062-turning-your-website-into-a-lead-generation-machine Regardless of whether your startup is B2B or B2C, or whether you're starting with pocket change or serious seed money from angel investors, the lifecycle from one startup stage to the next is never exactly the same. However, most begin someplace very close to home... such as your garage. Where it goes from there is largely up to you (along with the fates and the market). But no matter where you start, you'll need some help along the way. Here it is!... http://www.businesswatchnetwork.com/articles/2054 Thu, 05 Mar 2015 07:15:13 -0500 https://www.businesswatchnetwork.com/articles/2054-the-startup-s-guide-to-marketing-growth WHAT'S YOUR SOCIAL STATUS? Think about how your marketing organization operates today, and ask yourself if any of these statements are true: 1. Our social media team is not involved in our marketing planning. 2. We hire interns and entry-level people to handle our social media. 3. We outsource our social media to an agency. 4. Social media marketing is not currently part of our marketing strategy. 5. We tried social and it didn't work. If any of the above statements are true, you may not be taking full advantage of what social media marketing can do for you. If your social media team is siloed, outsourced, or nonexistent, this eBook is for you... http://www.businesswatchnetwork.com/articles/2014 Thu, 12 Feb 2015 09:16:18 -0500 https://www.businesswatchnetwork.com/articles/2014-5-ways-to-integrate-social-media-across-marketing-channels Content is the currency of online marketing. Strategic content marketing offers enormous business upside across the entire customer journey, including increased engagement, brand affinity, long-term trust, closed deals, and happy customers. But can it generate leads? Yes. This eBook shows you how to use content marketing to fill the top of the funnel... http://www.businesswatchnetwork.com/articles/2010 Wed, 11 Feb 2015 10:49:35 -0500 https://www.businesswatchnetwork.com/articles/2010-3-essential-ways-to-use-content-marketing-for-generating-top-of-funnel-leads Did you know? Of your website visitors, 45% will purchase from either you or your competition in the next 12 months. Of those buyers, 75% will purchase from the first salesperson who contacts them. Marketing automation can help you be on the right side of these numbers. Read on... http://www.businesswatchnetwork.com/articles/1985 Tue, 06 Jan 2015 08:51:31 -0500 https://www.businesswatchnetwork.com/articles/1985-10-ways-sales-benefits-from-marketing-automation Marketing Automation In the movie "Field of Dreams," Kevin Costner's character, Ray, hears a voice that tells him "If you build it, (they) will come." He builds a baseball diamond in the middle of an Iowa cornfield, and players from the 1919 Chicago Black Sox show up to play. The biggest mistake people make in the world of social engagement marketing is expecting a Field-of-Dreams moment when they put up a new piece of content. If you build it, they may come ... but they may not engage. Your goal is more than Likes or follows; it's meaningful, engaged interaction. Here are 10 tips to increase people's engagement with your content... http://www.businesswatchnetwork.com/articles/1893 Wed, 03 Dec 2014 04:52:49 -0500 https://www.businesswatchnetwork.com/articles/1893-10-tips-for-creating-engaging-social-content Want to get the most mileage out of Facebook? Then you need to know the rules of the road. This eBook gives you a thorough understanding of Facebook principles and the Terms of Service that apply to content and behavior. These rules apply to your own custom apps as well as the third-party apps we all use for photo and share-to-win contests, trivia, quizzes, polls and more. Learn the basics plus a few esoteric details you need to know in order to stay in good standing on Facebook... http://www.businesswatchnetwork.com/articles/1849 Mon, 24 Nov 2014 06:26:00 -0500 https://www.businesswatchnetwork.com/articles/1849-facebook-s-rules-of-engagement Have your unsubscribe rates been rising...and your open rates dropping? Possibly there's no cause for concern. But... http://www.businesswatchnetwork.com/articles/1289 Tue, 08 Apr 2014 09:44:06 -0400 https://www.businesswatchnetwork.com/articles/1289-6-tips-for-better-email From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it's not just the latest black hole for marketing dollars. A marketer's best course of action is managing social efforts to generate demonstrable return on investment. Let's look at five best practices to help you do just that... http://www.businesswatchnetwork.com/articles/1288 Mon, 07 Apr 2014 10:49:36 -0400 https://www.businesswatchnetwork.com/articles/1288-five-best-practices-for-achieving-social-media-roi Today's marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff. As Matt Heinz, President of Heinz Marketing, explains it: "By assigning relative point values to various customer activities and traits,... http://www.businesswatchnetwork.com/articles/1247 Mon, 24 Mar 2014 09:37:07 -0400 https://www.businesswatchnetwork.com/articles/1247-best-practices-for-your-lead-scoring-system According to a recent report from Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads, at 33% lower cost per lead. Similar findings hold across multiple studies; the value of lead nurturing has become clear. Nevertheless, most companies still don't have well-defined nurturing strategies or processes in place. Something like 75% of companies essentially drop leads that aren't ready to purchase immediately. Lead management has become a shared responsibility. Your sales team rightly concentrates on the sales-ready, short-term leads. The long-term leads sleeping in your database should be kept with (or returned to) marketing, to be nurtured until they do finally become sales-ready. Here the top five reasons why B2B organizations can't afford to throw away long-term leads-followed by ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal... http://www.businesswatchnetwork.com/articles/1246 Mon, 24 Mar 2014 09:33:31 -0400 https://www.businesswatchnetwork.com/articles/1246-five-reasons-you-can-t-ignore-lead-nurturing Using an integrated marketing platform makes the lifecycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals. Today, most sales relationships begin online. This creates the opportunity for marketers to manage the evolution of the customer experience, from a prospect's first exploration to the chosen moment when sales engages with that now-well-qualified lead. For the process to be most effective,... http://www.businesswatchnetwork.com/articles/1118 Mon, 03 Feb 2014 05:49:17 -0500 https://www.businesswatchnetwork.com/articles/1118-align-your-sales-and-marketing-to-increase-sales Marketing is all about making connections with people. Given that there are over one billion existing Facebook accounts and 400 million tweets going out per day, companies that successfully integrate social media into their marketing strategies tend to get ahead of those who don't. And while there are many ways to implement an effective social media strategy,... http://www.businesswatchnetwork.com/articles/1117 Mon, 03 Feb 2014 05:02:07 -0500 https://www.businesswatchnetwork.com/articles/1117-how-to-adapt-your-social-strategy-channel-by-channel