https://www.businesswatchnetwork.com/rss en-us At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is:... http://www.businesswatchnetwork.com/articles/1461 Wed, 02 Jul 2014 10:31:07 -0400 https://www.businesswatchnetwork.com/articles/1461-how-big-should-your-campaign-budget-be Budget Caution Sign One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales-as part of your campaign planning. If you generate too many leads, you'll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications. Moreover,... http://www.businesswatchnetwork.com/articles/1450 Thu, 26 Jun 2014 10:12:32 -0400 https://www.businesswatchnetwork.com/articles/1450-how-many-leads-do-you-need-to-generate-use-this-simple-calculator Chalkboard