https://www.businesswatchnetwork.com/rss en-us Do you have a multi-channel or an omni-channel customer engagement strategy? Do you know the differences between the two? It's not just a "tom-a-to" / "tom-aw-to" situation. Almost every day, I see... http://www.businesswatchnetwork.com/articles/2682 Fri, 18 Sep 2015 13:58:00 -0400 https://www.businesswatchnetwork.com/articles/2682-multi-channel-vs-omni-channel-customer-experience-distinct-value-in-the-subtle-differences If you think back on the history of marketing, you might see visions of smoke-filled rooms, desks dotted with decanters of liquor, and meetings revolving around artfully crafted creative pieces propped up on easels. That's where marketing came from - a history of gut-feel and liquor-fueled inspiration. At least,... http://www.businesswatchnetwork.com/articles/2674 Wed, 16 Sep 2015 10:50:28 -0400 https://www.businesswatchnetwork.com/articles/2674-how-critical-are-technical-skills-in-marketing-13-leaders-weigh-in