DMNews https://www.businesswatchnetwork.com/rss en-us Everyone loves a national holiday. National holidays give people a common cause to rally around or an event to celebrate. They generally honor the accomplishments of our past or the good things that are in our lives right now. Nowadays... http://www.businesswatchnetwork.com/articles/5476 Mon, 05 Nov 2018 12:00:00 -0500 https://www.businesswatchnetwork.com/articles/5476-social-media-marketing-tips-for-holiday-campaigns halloween_marketing The Internet of Things, or IoT, enables retailers to stand out by providing real-time offers, inventory insight, and live shopping opportunities. Retailers are responding to a consumer demand for in-store offers and more efficient retail solutions through various implementations, ranging from real-time in-app inventory filters to facial tracking that aids in trying on products. Succeeding in the age of real-time retail should be... http://www.businesswatchnetwork.com/articles/4790 Mon, 11 Dec 2017 05:33:43 -0500 https://www.businesswatchnetwork.com/articles/4790-4-tips-for-success-in-the-age-of-real-time-retail Over the last decade, unmanned aerial vehicles (UAVs) have racked up a negative popular reputation for their militarized usage and association, but drones serve other purposes beyond warfare and neighborhood spying. And the marketing space is taking advantage of the full capabilities that commercial drone technology offers. From... http://www.businesswatchnetwork.com/articles/4666 Thu, 26 Oct 2017 11:28:34 -0400 https://www.businesswatchnetwork.com/articles/4666-looking-ahead-drones-will-take-marketing-up-up-and-away Reddit may mean many things to many people, but most who know it would acknowledge it is an overwhelming cauldron of free speech, and unfettered commentary on society. Reddit's most ardent supporters and active users probably consider this to be why it's so valuable. With so many other areas on the Internet that play it safe, Reddit gives voice to many groups - good and bad. In other words,... http://www.businesswatchnetwork.com/articles/3310 Mon, 06 Jun 2016 12:16:03 -0400 https://www.businesswatchnetwork.com/articles/3310-the-marketing-guide-to-reddit Lead scoring may seem like marketing 101, but its imperfections often create contention between marketers and their sales colleagues. Fortunately, there's always more the two departments can learn to refine their approach. From establishing common definitions to understanding its full capabilities, here are nine tactics organizations can adopt to improve their lead scoring results... http://www.businesswatchnetwork.com/articles/3138 Thu, 25 Feb 2016 05:27:51 -0500 https://www.businesswatchnetwork.com/articles/3138-9-ways-to-score-with-lead-scoring In marketing there are no Mulligans, only learnings. Golf Channel learned how to balance email quality with subscriber quantity and use other channels to caddie email's success when it introduced new email initiatives to grow its subscriber base. For the past few years... http://www.businesswatchnetwork.com/articles/3055 Wed, 20 Jan 2016 08:53:08 -0500 https://www.businesswatchnetwork.com/articles/3055-golf-channel-tees-up-a-new-email-strategy NASA scientists announced yesterday that liquid water likely exists, or existed, on Mars in what could prove to be a game-changing development in extraterrestrial exploration. It got me thinking about that phrase-game changing. It's a word that we liberally tag behind new trends and technologies, especially in marketing. But... http://www.businesswatchnetwork.com/articles/2720 Tue, 29 Sep 2015 11:07:54 -0400 https://www.businesswatchnetwork.com/articles/2720-5-truly-game-changing-aspects-of-modern-marketing No one likes to be disappointed, especially today's consumers whose expectations are higher than ever. In fact, a new IBM study shows that the more those consumers feel satisfied with email messaging and its value proposition, the more likely they are to... http://www.businesswatchnetwork.com/articles/2665 Tue, 15 Sep 2015 10:35:00 -0400 https://www.businesswatchnetwork.com/articles/2665-what-works-and-what-doesn-t-in-email-marketing Millennials are drinking wine-and lots of it. In fact, food lifestyle magazine Bon Appetit claims that millennials drink more wine than their parents did. So,... http://www.businesswatchnetwork.com/articles/2489 Tue, 04 Aug 2015 08:23:33 -0400 https://www.businesswatchnetwork.com/articles/2489-the-5-r-s-of-marketing-to-millennials Life at the top is often short-lived. The Hollywood "it" couple becomes yesterday's news; the golden athlete gets replaced by a younger, faster rookie; and the CMO burns out after two or three years. However,... http://www.businesswatchnetwork.com/articles/2488 Tue, 04 Aug 2015 08:11:51 -0400 https://www.businesswatchnetwork.com/articles/2488-7-ways-to-build-brand-value There's some good (yet unsurprising) news for email marketers. A new report by The Relevancy Group and Zeta Interactive confirms that email is still the most effective channel in terms of delivering revenue. In fact,... http://www.businesswatchnetwork.com/articles/2437 Tue, 21 Jul 2015 11:23:59 -0400 https://www.businesswatchnetwork.com/articles/2437-the-good-and-bad-news-about-marketing As marketing evolves, so does the role of the chief marketer. We asked the 2015 Marketing Hall of Femme honorees to discuss one responsibility that's new to their role-something that changed in the past year or so-as well as what's important about that new aspect of your job. Here, their responses... http://www.businesswatchnetwork.com/articles/2378 Tue, 23 Jun 2015 10:15:59 -0400 https://www.businesswatchnetwork.com/articles/2378-the-ever-changing-role-of-the-chief-marketer 2015mhofpanel Today's got-to-have-it-now news obsession may actually be a boon to marketers, according to a survey from Wayin. The social intelligence and marketing software company's "Real-Time Marketing Report" finds that brands that respond to breaking news on social media see a higher return on their real-time marketing investments than those that don't. The survey,... http://www.businesswatchnetwork.com/articles/2377 Tue, 23 Jun 2015 09:49:31 -0400 https://www.businesswatchnetwork.com/articles/2377-real-time-marketing-can-lead-to-big-time-roi Real Time Marketing Email, the blast'em out and collect the money standby of direct marketers, just got a lot more complicated. Challenged by emerging technologies and plain old routine, email marketers have to step up their games to maximize ROI in a time when consumer behavior changes like the seasons. "There's been pretty much one way of doing things in email... http://www.businesswatchnetwork.com/articles/865 Wed, 28 Aug 2013 05:08:55 -0400 https://www.businesswatchnetwork.com/articles/865-7-don-ts-for-email-marketers After revealing his four email commandments at HubSpot's 2013 Inbound Marketing conference, Tom Monaghan, HubSpot's email product manager, continued his presentation by sharing the nine email lessons he learned from HubSpot's customers. What can I say? The guy loves... http://www.businesswatchnetwork.com/articles/864 Wed, 28 Aug 2013 04:57:13 -0400 https://www.businesswatchnetwork.com/articles/864-nine-email-marketing-musts Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes during the first half of 2013, according to Return Path's "Inbox Placement Rate Benchmarks" report. The email intelligence agency sampled approximately one trillion messages sent worldwide. While Inbox Placement Rates (IPR) declined globally by 4%, American senders rank among the best in the world with an IPR of 86%. On the other hand... http://www.businesswatchnetwork.com/articles/862 Wed, 28 Aug 2013 04:55:36 -0400 https://www.businesswatchnetwork.com/articles/862-are-your-emails-ousted-before-hitting-inboxes The evolution in mobile and social, among other factors, is continually changing how we connect with each other. These forces have dramatically changed the rules of email marketing and opened up a wealth of opportunities for digital marketers. I've narrowed it down to six trends that will determine the future of email practices; they are:... http://www.businesswatchnetwork.com/articles/648 Thu, 23 May 2013 05:19:18 -0400 https://www.businesswatchnetwork.com/articles/648-the-future-of-email-marketing Does Big Data require a new way of thinking or should marketers simply consider it data? Big Data is just data. In our experience, however, it does require a new way of thinking because of the possibilities it offers to marketers. When we think of Big Data for marketing applications, it's helpful to use four distinct, rich sources of structured and unstructured information:... http://www.businesswatchnetwork.com/articles/623 Fri, 17 May 2013 09:25:01 -0400 https://www.businesswatchnetwork.com/articles/623-thinking-differently-about-data