Entrepreneur

The Best Leadership Skill You Can Develop Right Now

Fri, 18 Feb 2022 13:05:23 -0500

In trying to help solve a problem that was causing some conflict among my teammates many years ago, I approached my manager with a suggestion. He immediately became irate and told me in response to my suggestion, “I would like to stay home in my pajamas all day and have my paycheck mailed to me, but that's not how life works.” Many years later...

Is the 4-Day Work Week Better? Evidence Points to Yes.

Fri, 18 Feb 2022 12:54:19 -0500

From Japan to Iceland, countries all over the world are investigating the benefits of the four-day work week for improving employee well-being and productivity. In a study published by Autonomy, researchers tracked 2,500 employees who reduced their work week to 35 or 36 hours, but not their pay. The study showed that...

Marketing Secrets You Can Learn From the Movie 'Office Space'

Fri, 11 Feb 2022 12:30:43 -0500

If you are a fan of the movie Office Space, then as soon as you read the word "printer", I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer. One question that has perplexed me for years since I saw this film is...

Sales Won't Help You Measure PR Success, But This Will

Fri, 11 Feb 2022 12:20:31 -0500

As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and purchasing decisions — whether a low-ticket offer or a high-ticket, high-touch investment — and most people use a simple equation to calculate it...

How to Control Your Brain for Optimal Functioning

Fri, 11 Feb 2022 11:16:34 -0500

When we are preparing for significant events in our careers, we tend to focus on preparation. If we have a big presentation to do, we practice until we are comfortable. If we have an interview for a new job, we research the company and its key players to ensure we have answers to obvious questions. If we have a project deadline...

12 Ways to Boost Your Confidence in 2022

Thu, 03 Feb 2022 16:38:24 -0500

Confidence is one of the most important qualities to have in life. It impacts you on a personal level, professionally and even socially. While it's easy to assume confident people are just "born that way," the reality is you can boost your confidence and self-esteem regardless of...

From Wayne Gretzky to the CEO of Starbucks: 10 Virtues True Leaders Have in Common

Thu, 03 Feb 2022 16:15:07 -0500

We've heard it before and will continue to hear it: The Covid-19 pandemic dramatically shifted the way we live and work. Industries were completely disrupted and businesses had to change strategies at the drop of a hat (in some cases several times). Business and community leaders worldwide have had to...

What Do We Lose in the Virtual Workplace?

Thu, 03 Feb 2022 13:29:31 -0500

In Ernest Cline’s 2011 science fiction novel Ready Player One, life is divided into two disparate experiences: the real and the virtual. The story is set in 2045, in a future beset by environmental, economic and social problems that leave its inhabitants spending time in a vast, highly-detailed virtual environment called OASIS. Entering OASIS with advanced VR visors and gloves allows users to...

5 Ways AI Is Changing the Face of Learning

Thu, 03 Feb 2022 13:15:09 -0500

I’ve been in the education business for decades as a senior lecturer, trainer and CEO. When people ask me about the biggest challenge that learners face, the first thing that comes to mind is that learners see training as something they “have to do.” Now, let’s think for a moment about this. How did we get here?...

4 Marketing Strategies That Will Turn Your Customers Into Billboards for Your Business

Fri, 28 Jan 2022 10:57:46 -0500

People love to talk about great experiences. After all, when you really enjoy something, it’s human nature to want to tell others all about it! As a business owner, your aim should always be to give your customers such a great experience that they become walking, talking billboards for the service you provide. You need to...

3 Ways to Make Money with Non-Fungible Tokens (NFTs)

Thu, 20 Jan 2022 16:17:59 -0500

There’s no doubt that Non-Fungible Tokens are the most popular trend in the crypto community right now. From celebrities to respected companies, everyone is talking about launching their own NFTs. But not all NFTs are made equal...

3 Entrepreneurial Uses of Artificial Intelligence That Will Change Your Business

Thu, 20 Jan 2022 14:00:06 -0500

Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it's easy to implement as well. Artificial intelligence is already being used in some industries, but...

The Lucky 7 Steps to Channel Sales Success

Thu, 13 Jan 2022 19:31:54 -0500

More often than not, growing businesses use sales and marketing efforts to drive their revenues. Marketing basically uses advertising and other techniques to bring leads into the business. Your sales team either closes the leads handed to them by the marketing department (inbound sales), or...

13 Expert Tips to Increase Online Conversions in 2020

Fri, 15 Nov 2019 02:00:00 -0500

Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by...

10 Busy C-Suite Executives Share How They Make The Time To Be Great Parents

Fri, 01 Nov 2019 01:00:00 -0400

Being a parent is hard. Being a parent and managing a large company must be olympian. Between the demands of work, and the myriad of other distracting demanding attention...

Tips and Tools for Better Managing Lead Flow and Converting Sales

Fri, 18 Oct 2019 00:00:00 -0400

Do you wish your sales team could spend less time managing leads and analyzing data to spend more time… actually selling? This is a problem that plagues many companies...

9 Signs It's Time for You to Step Down as a Leader

Fri, 11 Oct 2019 00:00:00 -0400

We all make mistakes. Even the most admired and successful leaders have made disastrous leadership mistakes. It’s actually...

How Much Do You Need to Share Online to Be Considered "Authentic"?

Fri, 04 Oct 2019 00:00:00 -0400

My client, Matt, had been given the opportunity to share his journey to success with a national business journal. This would mean great visibility for him and his growing company. Excited for the opportunity...

Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

Fri, 06 Sep 2019 03:00:00 -0400

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately...

9 Successful Business Leaders Reveal Their Top Tips for Selling Anything to Anyone

Fri, 26 Jul 2019 03:00:00 -0400

Nothing happens without a sale. Believe it or not, you’re a salesperson - whether you’re convincing your kids to do their homework, putting your best foot forward for a job interview, or running a business. We asked these sales ninjas and Advisors in The Oracles how to become the best salesperson alive. Here’s what they said...

4 Tips for Mastering Cold-Calling (and How to Not Annoy Leads in the Process)

Fri, 19 Apr 2019 02:00:00 -0400

Let’s face it: Most of us don’t enjoy receiving an unexpected phone call or email from someone trying to sell us something. If you're an entrepreneur...

The Hands-Off Method of Online Marketing That's Both Fast and Easy

Fri, 22 Mar 2019 00:00:00 -0400

Affiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on...

9 Tips for Reigniting Your Marketing Team's Creativity

Thu, 07 Mar 2019 00:00:00 -0500

Being creative 24/7 can be hard, so it stands to reason that your marketing team is not going to be able spin up amazing campaigns every time on demand. Creative wells run dry and...

Leadership and Legacy Lessons From Former Intuit CEO Brad Smith

Fri, 01 Mar 2019 01:00:00 -0500

Ask anyone working at Intuit and they will tell you that former Intuit CEO Brad Smith is the type of person you feel lucky to know and call a friend. After 11 years as CEO...

5 Ways to Become More Persuasive

Fri, 22 Feb 2019 02:00:00 -0500

To give your career a boost in 2019, consider beefing up your soft skills. According to a new LinkedIn survey, 57 percent of senior leaders said such abilities are more important than technical expertise in any given area.

The reason for the growing appreciation for soft skills may be...

4 Strategies to Supercharge Your Online Marketing

Fri, 25 Jan 2019 00:00:00 -0500

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends.

Over the years...

How to Win Each Day in the First 20 Minutes After You Wake Up

Fri, 18 Jan 2019 17:06:00 -0500

Science tells us that when each of us wakes up, our brain operates at 10.5 wave cycles per second. The first 20 minutes after we wake up is called the alpha stage.

The Best Employees Have Side Hustles -- Here's Why

Fri, 18 Jan 2019 00:00:00 -0500

People often tell me how their entrepreneurship journey began. And it regularly starts like this...

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It

Mon, 19 Nov 2018 15:30:00 -0500

More than 20 years ago, in Permission Marketing, I narrated the beginning of a revolution. It's about attention. Scarce attention. Marketers had been stealing it, abusing it and wasting it. Spam was free, so spam some more. Spam, spam, spam. Email spam, sure, but all sorts of spam. Constant efforts to...

The Ability To Sell Will Make Or Break Your Company, So Stop Underselling It

Fri, 19 Oct 2018 13:16:00 -0400

Tech is suffering from a fundamental imbalance. Everyone wants to be a visionary without realizing they need to be salesmen, too. It's a widespread and shocking oversight. We constantly bemoan the lack of technical talent, citing shortages of talent in fields like engineering and computer science, but...