https://www.businesswatchnetwork.com/rss en-us Last year, my company carried out a survey of large North American businesses (a mean revenue of $6 billion) to see what they perceived to be the biggest marketing challenges for 2015 and what marketing strategies they are using. This finding jumped out at us:... http://www.businesswatchnetwork.com/articles/2602 Tue, 01 Sep 2015 09:24:05 -0400 https://www.businesswatchnetwork.com/articles/2602-five-top-tips-for-successfully-profiling-your-competitors Blasting out client surveys might seem like a cost-effective approach to discovering what makes your audience tick and whether your company is a good fit for that audience. Butrelying on surveys alone to piece together the ideal client can distract you from the bigger picture. You need to... http://www.businesswatchnetwork.com/articles/2548 Wed, 19 Aug 2015 07:07:59 -0400 https://www.businesswatchnetwork.com/articles/2548-your-marketing-strategy-hinges-on-both-brand-and-client-research-here-s-the-why-and-the-how Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail. Perhaps due to the lower volume and frequency of marketing emails in 1Q14, overall open rates increased 6% and overall unique click rates grew 8%. Financial service companies had the highest average open rate (28%), and messages sent by insurance companies had the highest unique open rate (7.6%), according to the analysis of more than 5 billion emails deployed by enterprises in the first quarter of 2014... http://www.businesswatchnetwork.com/articles/1465 Wed, 02 Jul 2014 11:28:07 -0400 https://www.businesswatchnetwork.com/articles/1465-marketing-email-benchmarks-open-rates-ctrs-device-trends Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. The following tips from Madison Logic's infographic features 10 best-practices that can get your emails noticed... http://www.businesswatchnetwork.com/articles/1464 Wed, 02 Jul 2014 11:07:42 -0400 https://www.businesswatchnetwork.com/articles/1464-10-email-best-practices-infographic Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm... http://www.businesswatchnetwork.com/articles/1453 Thu, 26 Jun 2014 10:48:34 -0400 https://www.businesswatchnetwork.com/articles/1453-how-to-develop-a-mutually-beneficial-relationship-with-sales Business People Collaborating Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving campaign effectiveness (77%). Demonstrating return on investment for marketing spend is the fourth biggest concern (75% of respondents), followed by... http://www.businesswatchnetwork.com/articles/991 Wed, 16 Oct 2013 09:34:55 -0400 https://www.businesswatchnetwork.com/articles/991-what-keeps-marketers-up-at-night Graph Today's B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of multimedia platforms and provide eye-catching shareable content. They have to make everything available on mobile. Big Data is not a "nice to have" but a "must have" for marketers to... http://www.businesswatchnetwork.com/articles/990 Wed, 16 Oct 2013 09:34:22 -0400 https://www.businesswatchnetwork.com/articles/990-five-b2b-marketing-trends-to-watch Curve-Warning-Sign The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B Technology Marketing Community on LinkedIn. Overall, B2B content marketing is seen as an increasingly effective strategy: More than 82% of survey respondents are planning to increase their content production over the next 12 months. Other key findings from the annual report... http://www.businesswatchnetwork.com/articles/863 Wed, 28 Aug 2013 04:56:34 -0400 https://www.businesswatchnetwork.com/articles/863-top-b2b-content-marketing-trends-in-2013 Marketing Trends Emails with the word "alert" in their subject lines have a 38.1% higher than average open rate and 61.8% higher click rate, according to a recent study by British marketing firm Adestra. The keywords "free delivery" ( 50.7% higher open rate, 135.4% click rate) and "bulletin" ( 15.8%, 12.7%) also performed very well in the email campaigns analyzed. On the other hand... http://www.businesswatchnetwork.com/articles/861 Wed, 28 Aug 2013 04:54:39 -0400 https://www.businesswatchnetwork.com/articles/861-the-most-and-least-effective-keywords-in-email-subject-lines Nearly four in 10 chief marketing officers (CMOs) say they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report from Accenture. That's a drop of 5 percentage points in preparedness from levels reported in Accentures' 2011 study. CMOs also said they found it more difficult in 2012 to... http://www.businesswatchnetwork.com/articles/637 Tue, 21 May 2013 10:04:48 -0400 https://www.businesswatchnetwork.com/articles/637-4-in-10-cmos-feel-unprepared-for-challenges-ahead-infographic Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a recent report released by Silverpop that benchmarked open rates, click-through rates, and churn metrics across 14 industries and four geographic regions. In addition, top marketers across all industries far outpace their peersï؟½with top quartile performers achieving click-through rates nearly... http://www.businesswatchnetwork.com/articles/634 Mon, 20 May 2013 12:38:12 -0400 https://www.businesswatchnetwork.com/articles/634-email-open-and-click-through-rates-benchmarks-by-vertical