https://www.businesswatchnetwork.com/rss en-us Like many organizations, while PR Newswire was intensely focused on helping other organizations achieve their goals, it was challenged to achieve those same goals. Last year... http://www.businesswatchnetwork.com/articles/2604 Tue, 01 Sep 2015 09:39:23 -0400 https://www.businesswatchnetwork.com/articles/2604-b2b-marketing-how-pr-newswire-shortened-its-sales-cycle-by-30 An image is a powerful tool in the digital world. It can draw attention, communicate value, increase shareability and so much more. In fact, HubSpot pulled together the "17 Stats You Should Know About Visual Content Marketing in 2015" to display this. From what your peers are doing... http://www.businesswatchnetwork.com/articles/2603 Tue, 01 Sep 2015 09:32:45 -0400 https://www.businesswatchnetwork.com/articles/2603-the-power-of-visuals-how-four-companies-effectively-used-visual-content-and-three-tools-to-get-you-started Transparency is something that companies usually shy away from. From the customer's perspective, that product or service just appears for them - simple and easy. Marketing has a history of touting a new "miracle" or "wonder" product and holding up the veil between brand and consumer. However,... http://www.businesswatchnetwork.com/articles/1463 Wed, 02 Jul 2014 10:54:05 -0400 https://www.businesswatchnetwork.com/articles/1463-customer-centric-marketing-how-transparency-translates-into-trust For many marketers, user-generated content is the upcycling opportunity of a lifetime. It's free content created by customers turned brand advocates with a margin of credibility money can't buy. Sadly, this content often goes to waste in marketing, or worse, unnoticed altogether. The challenge, however,... http://www.businesswatchnetwork.com/articles/1452 Thu, 26 Jun 2014 10:43:35 -0400 https://www.businesswatchnetwork.com/articles/1452-social-media-how-to-turn-customers-into-brand-advocates Itï؟½s not easy creating content for a brand. There are no standard rules, perfect tool kits or simplified checklists to shape your specific business situation. Itï؟½s every brand for itself. So... http://www.businesswatchnetwork.com/articles/1355 Tue, 06 May 2014 07:57:18 -0400 https://www.businesswatchnetwork.com/articles/1355-the-3-c-s-of-content-marketing Cs Content Marketing I don't normally read press releases. Frankly, most are just spam that I'm constantly trying to remove my email addresses from. However, one recently written by Amanda Presley of MSR Communications caught my eye... http://www.businesswatchnetwork.com/articles/1354 Tue, 06 May 2014 07:49:13 -0400 https://www.businesswatchnetwork.com/articles/1354-content-marketing-9-examples-of-transparent-marketing Just the other day, I received an interesting email from a company who shall not be named (we'll call them "the Brain" for the purposes of this post). This email read,... http://www.businesswatchnetwork.com/articles/1347 Thu, 01 May 2014 08:09:24 -0400 https://www.businesswatchnetwork.com/articles/1347-email-marketing-genuine-mistake-or-evil-genius-email-tactic It is rare that I become sucked into an email campaign. After a year of experience at MECLABS, I pride myself on being immune to catchy subject lines, blasted discount sends and tricky calls-to-action. It's actually become a bit of a game for me to watch the emails flood in and try to decide which companies are testing a new strategy, which ones are attempting to re-engage me, and which ones are just looking for a click. In the last month, however,... http://www.businesswatchnetwork.com/articles/1114 Tue, 10 Dec 2013 15:08:37 -0500 https://www.businesswatchnetwork.com/articles/1114-email-marketing-3-reasons-i-was-sucked-into-a-pandora-win-back-campaign The best-laid plans of mice, men and email marketers often go awry. As you're finalizing your 2014 plans, campaigns and budgets, use this MarketingSherpa Chart of the Week to take a look one year back. What were your email marketing priorities? Did you deliver on them? Read on to see the email developments that were important to 1,095 marketers in this weekï؟½s chart... http://www.businesswatchnetwork.com/articles/1113 Tue, 10 Dec 2013 15:00:11 -0500 https://www.businesswatchnetwork.com/articles/1113-have-you-kept-up-with-new-marketing-developments It's not as sexy as scoring touchdowns or launching flashy new lead generation campaigns, but effective blocking and tackling often separates the champions from the also-rans. In this week's chart, we'll take a look at the blocking and tackling of the B2B world - lead management. http://www.businesswatchnetwork.com/articles/1108 Mon, 09 Dec 2013 17:30:30 -0500 https://www.businesswatchnetwork.com/articles/1108-what-is-the-biggest-b2b-marketing-challenge Developing a strategy to identify the personas of your customers can be daunting. How specific do you get? More importantly, how do you make these personas real to your marketing team? In a recent webinar, Jacob Baldwin, Search Engine Marketing Manager, and Christina Brownlee, Director of Marketing Communications, both of One Call Now, discussed the important role of customer personas in an overall conversion strategy. They identified four different personas applicable to a wide variety of verticals within their target audience:... http://www.businesswatchnetwork.com/articles/1107 Mon, 09 Dec 2013 17:20:05 -0500 https://www.businesswatchnetwork.com/articles/1107-can-your-marketing-team-identify-your-buyer-personas Spock Project