https://www.businesswatchnetwork.com/rss en-us It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change... It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Just look at Patagonia’s well-received commitment to fighting climate change...

]]> http://www.businesswatchnetwork.com/articles/8490 Thu, 13 Jan 2022 21:15:52 -0500 https://www.businesswatchnetwork.com/articles/8490-3-tips-for-developing-your-message-around-your-brand-purpose A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing? It's not an easy question to answer. Brands must... http://www.businesswatchnetwork.com/articles/2550 Wed, 19 Aug 2015 07:34:41 -0400 https://www.businesswatchnetwork.com/articles/2550-3-steps-to-choose-between-native-advertising-and-content-marketing Forty-six percent of companies have formal content marketing strategies, and 37 percent are considering such strategies, a recent survey of 217 marketing professionals by Unisphere Research and Skyword says. An overwhelming majority (87 percent) of the organizations surveyed say they create original content. Twenty-four percent use content written or produced by outside vendors, and only... http://www.businesswatchnetwork.com/articles/994 Wed, 16 Oct 2013 09:37:08 -0400 https://www.businesswatchnetwork.com/articles/994-survey-trends-in-content-marketing Content Marketing Trends Over the last few weeks, I've sat in a bunch of meetings where the skill set of social media specialists have been a hot topic. There is so much debate about it is because there are so many different types of people, of widely varying experience, who can occupy positions with a social media remit. On the back of these discussions, and to help organize my thoughts on the subject, I figured it might be useful to try and classify the different types... http://www.businesswatchnetwork.com/articles/652 Thu, 23 May 2013 06:45:13 -0400 https://www.businesswatchnetwork.com/articles/652-the-7-types-of-social-media-specialists