https://www.businesswatchnetwork.com/rss en-us Like a great movie, a great sales story can change the minds and hearts of audiences, differentiate you and your solution and inspire action in a way that information alone simply can not. A poorly crafted or executed story can cost you credibility, attention and ultimately the sale. With so much at stake, it pays to learn a proven strategy and powerful tactics for storytelling from a $1.8 trillion dollar industry that has been engaging and influencing audience's for centuries: Entertainment! Prospects are told things all day long:... http://www.businesswatchnetwork.com/articles/1616 Tue, 26 Aug 2014 08:30:00 -0400 https://www.businesswatchnetwork.com/articles/1616-7-tips-for-sales-storytelling-success Humphrey Bogart Can you imagine a client saying that to you after you delivered (what you thought) was a pretty good, on target presentation?? Jeff Bezos did exactly that after one of his engineers delivered a complicated, boring presentation to the outspoken founder of Amazon. I don't know if that engineer still has a job at Amazon, but one thing I do know: if that were an outside salesperson, he or she would have left without a sale - and not even qualified for free shipping! While it's rare... http://www.businesswatchnetwork.com/articles/1574 Thu, 14 Aug 2014 12:31:53 -0400 https://www.businesswatchnetwork.com/articles/1574-why-are-you-wasting-my-life-a-wake-up-call-for-salespeople-from-amazon-s-jeff-bezos Jeff Bezos