Target Marketing https://www.businesswatchnetwork.com/rss en-us Search Marketers' 5 Best Practices for Internal Linking phil@mainstreetroi.com Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction. Internal links perform a similar function for popular search engines. They use them to guide... Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction.

Internal links perform a similar function for popular search engines. They use them to guide...

]]> http://www.businesswatchnetwork.com/articles/6052 Fri, 14 Jun 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/6052-search-marketers-5-best-practices-for-internal-linking Search Engine Optimization Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data chuck@measuredmarketingllc.com I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day... I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day...

]]> http://www.businesswatchnetwork.com/articles/5819 Fri, 22 Mar 2019 00:00:00 -0400 https://www.businesswatchnetwork.com/articles/5819-getting-facebook-sober-what-marketers-should-know-about-consumers-attitudes-and-social-data Download CMOs Must Drive Change For Marketing Success In 2018 Chief marketing officers or other top marketing management must drive change in the company. How did we reach this conclusion? In our most recent survey, "The Marketing Leadership Survey," we asked respondents if they felt the roles and responsibilities of marketing leaders have changed over the past five years, and if so... http://www.businesswatchnetwork.com/articles/5289 Mon, 06 Aug 2018 11:04:12 -0400 https://www.businesswatchnetwork.com/articles/5289-cmos-must-drive-change-for-marketing-success-in-2018 1 Ingredient For A Happy New (Marketing) Year Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people happy with my product and service and they will come back for more. Yes. And no. Many studies on human happiness find that... http://www.businesswatchnetwork.com/articles/4825 Wed, 10 Jan 2018 10:29:28 -0500 https://www.businesswatchnetwork.com/articles/4825-1-ingredient-for-a-happy-new-marketing-year Is Your Email Aesthetic Hurting Your Clicks? The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we've seen a progression from... http://www.businesswatchnetwork.com/articles/4751 Tue, 21 Nov 2017 09:47:11 -0500 https://www.businesswatchnetwork.com/articles/4751-is-your-email-aesthetic-hurting-your-clicks 51% Of Mobile Traffic Comes From Users' Top 5 Apps Your old marketing self: "What am I doing on mobile?" Your new marketing self: "I'm reaching half of digital consumers with just Facebook, Messenger, YouTube, Instagram and Google Maps! Sometimes, for fun,... http://www.businesswatchnetwork.com/articles/4481 Fri, 25 Aug 2017 11:00:16 -0400 https://www.businesswatchnetwork.com/articles/4481-51-of-mobile-traffic-comes-from-users-top-5-apps 7 Common SEO Misconceptions By now, most business owners understand the purpose of SEO - but that doesn't mean they know how it's done. In fact, many cling to SEO misconceptions that keep them on the sidelines. And sitting on the sidelines means missing out on scores of potential customers. Search engine optimization is a proven, effective tactic that's... http://www.businesswatchnetwork.com/articles/4152 Thu, 04 May 2017 08:13:10 -0400 https://www.businesswatchnetwork.com/articles/4152-7-common-seo-misconceptions 3 Unique Ways To Nurture Leads Using Business Intelligence Data Sales cycles are often long, involved processes. Each stage can be extremely complicated, and you can find yourself fielding multiple rounds of objections from several different stakeholders before you actually close a lead. Or not. It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go... http://www.businesswatchnetwork.com/articles/3803 Tue, 17 Jan 2017 06:01:13 -0500 https://www.businesswatchnetwork.com/articles/3803-3-unique-ways-to-nurture-leads-using-business-intelligence-data