Can you identify the word in the title not used to describe your display advertising data? If you chose empirical - you are well on your way to understanding how to improve your next display campaign. How you ask?...

Capital Expenditures are among the largest and most critical expenditures your firm will make. A poor decision in this area can have a deep, lasting impact on both the firm and careers. You'll start this webinar learning the basics of financial modeling. You'll learn the magic of Excel's Spinners and Sliders. These Excel tools allow users to easily...

Analyst house Forrester recently released the Forrester Wave Hybrid Cloud Management report. They used a 31-criteria evaluation to identify the most significant vendors. Like Gartner, Forrester ranks the vendors in categories, Leaders, Strong Performers, Contenders, and Challengers. The report is designed to...

The blanket news coverage and general opprobrium following the expose of the Cambridge Analytica/Facebook data breach was a good reminder that ethics and data privacy is arguably the most important part of any analytics program - particularly when it comes to HR and employee data. With perfect (but albeit fortunate) timing...

Data scientists continue to be in high demand, with companies in virtually every industry looking to get the most value from their burgeoning information resources. "As organizations begin to fully capitalize on the use of their internal data assets and examine the integration of hundreds of third-party data sources, the role of the data scientist will...

Adobe CIO Cynthia Stoddard doesn't think about marketing and IT as separate functions. "We don't have an artificial wall between these organizations," she tells CIO.com. IT and marketing have distinct priorities within the business, but...

Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and prove you are driving a return on your marketing investment (your "ROMI"). This previously linked post demonstrates how to track your ROMI at the 30,000 foot view, based on your overall business revenues vs. costs, or at the unit level of an average transaction. But...

A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but...

When faced with the challenge of adding 250 people to its 600-person team in a year's time, Opower-a customer engagement platform for utility companies that's since become a subsidiary of Oracle-knew it needed data on its side. To predict the number of recruiters needed to fill these roles, Opower crunched the numbers and presented company executives with three possible scenarios:...

Stop second-guessing yourself and get out a pen. After you go coolly through this checklist point by point, you'll be ready to stand up and make that difficult call-no hesitation, and no regrets...

Tracy Chou wanted to see the numbers. In 2013, fresh off the Grace Hopper Celebration of Women in Computing, an annual conference focused on the advancement and professional development of women in the field, Chou wrote a post on Medium asking for numbers on just how many women were in technical roles in the industry. Then...

"Fast" seems like a simple concept, on the surface. Go fast enough and you can win races, even highly competitive ones like Formula 1 auto racing. But it takes a complex, sophisticated IT setup to get to the necessary level of fast, according to the CIO of Red Bull Racing, Matt Cadieux. In particular,...

An engaged organization has employees that enjoy maximum job satisfaction while making significant contributions to the team goals as well as organization goals. But, on an average, 63% employees are engaged, according to...

The majority of CEO1000 companies (public and private combined) are headquartered in three major metropolitan states; California, Texas and New York. Fully 94% of CEOs of the 1,000 largest companies are male. The majority of CEOs of the 1,000 largest companies are in their fifties, with the average age being 58. For CEOs of the top 1,000 companies (by revenue),...

Dr. Kevin Volpp, a Wharton health care management professor and director of the Center for Health Incentives and Behavioral Economics, part of the Leonard Davis Institute of Health Economics at the University of Pennsylvania, believes that,...

By now, most business owners understand the purpose of SEO - but that doesn't mean they know how it's done. In fact, many cling to SEO misconceptions that keep them on the sidelines. And sitting on the sidelines means missing out on scores of potential customers. Search engine optimization is a proven, effective tactic that's...