Inarguably, the purpose of spending weeks and months dishing out relevant content on your website is to make a profit. And if you're like other site owners out there, you've sweat it out trying to heed Google's search engine optimization (SEO) techniques. But at the end of the day...

Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by...

Affiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on...

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is...

Optimizing websites for search engines, mainly Google, has always been a combination of science and art, what with all the Google algorithm updates and technological advances made available to internet users around the world. Gone are the days of simply stuffing keywords into content to rank on the SERPs. Today...

It’s only month two of the new year, and business leaders are already grappling with an unprecedented level of uncertainty and complexity. An upswing in global instability has dampened optimism, and according to Deloitte’s latest CFO Signals Survey...

If you’re a Chrome user, Google is about to start warning you if your passwords have been stolen as you try to log in to a given website. Google had already released a browser extension that did just that earlier this year, but...

Microsoft has been struggling to get people to use its Edge browser for years. Even though the company made Edge the default browser in Windows 10, users left in droves, most of them flocking to Google Chrome — and with good reason. Edge was...

Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...

Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction. Internal links perform a similar function for popular search engines. They use them to guide...

There are countless factors that impact whether or not a page ranks in the search engine results page.   These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few).   However...