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Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by...
Affiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on...
They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn't happened. I've been involved in building and marketing thousands of websites since 1999, but I realize it's easy to get in a bubble. So...
A lot of businesses do social media marketing wrong. They hear everyone screaming, "You must have a social media presence," but what that entails isn't always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels...
Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO. SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is...
More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it's sometimes challenging to come up with new ideas to boost your site's traffic. That's why I've come up with this list of 50 easy strategies to try, to increase your website traffic so you'll never run out of ideas...
Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing...
Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction.
Internal links perform a similar function for popular search engines. They use them to guide...
There are countless factors that impact whether or not a page ranks in the search engine results page.
These factors include the amount of content on your page, focus keyword usage, and even the number of referring domains to your website all have an effect on your page’s ranking (just to name a few).
However...
You've owned your own business for a short while now, and in your world, things have been going swimmingly. Word of mouth is traveling fast in your community and your fresh, modern coworking space is packed. People love the atmosphere. Your employees are kickass. But there seems to be trouble in paradise...
Browsers built by Microsoft and Mozilla jettisoned some of their precious user share in January, while Google's broke out of a months-long malaise by grabbing what its rivals lost, and then some. According to California-based analytics vendor Net Applications...
We're seeing a number of shifts this year in hiring as technologies mature, new ones emerge and companies work to cut costs by blending full-time IT staff with contract work. While some see the gig economy as a flexible new way to work, one that appeals to solo entrepreneurs, others see a general consequence of the Great Recession. Either way,...
When you buy a new car, a sticker on the window tells you how many miles per gallon it gets. It's not a perfect measure, but automakers can't just make wildly-inflated mileage claims because the U.S. Department of Transportation checks the stickers. However,...
Barak Obama IS the king of the United States. Republicans are Nazis who clearly hate the Constitution. Dinosaurs are being used to indoctrinate both children and adults into believing that the earth is millions of years old. Women can't love men. Fire trucks are red because Russians are red. If you took Google for its word,...
Want more customers? Then you need to make sure potential customers find you before they find your competitors. Which means you'll need to be highly visible in search engine results. So when people search for something related to your business online, your name pops up in the top search results. To increase the visibility of your business, and...
As the latest and fastest-growing online threat, ransomware-a form of malware-is becoming a lucrative business for hackers and a looming threat for businesses large and small. According to the FBI, operational and financial costs related to ransomware in the first quarter of 2016 reached...
Amazon plans to break into physical retail in a new way. The online retail giant revealed a concept for a physical store in a video published Monday. The store, called Amazon Go, doesn't work like a typical Walmart or supermarket - instead, it's designed so that shoppers will use an app, also called Amazon Go, to automatically...
Amazon has a growing role in the U.S. economy that extends far beyond its retail business, according to a new report. "Behind the packages on the doorstep, and behind the inviting interface and seamless service that has consistently put the company at the top of corporate reputation rankings, Amazon has quietly positioned itself at the center of...
If you're reading this, it's highly likely your personal information is available to the public. And by "public" I mean everyone everywhere. So, how can deleting yourself from the internet prevent companies from acquiring your info? Short answer...
November has arrived, and that can mean only one thing: non-stop Black Friday hype between now and Black Friday (otherwise known as November 25). For those new to these United States, Black Friday is the day after Thanksgiving, so named for its unofficial start to the Christmas shopping season, but today better known as...