We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.
Twitter CEO Jack Dorsey has announced that his company will no longer accept political advertising, essentially arguing that the reach of a campaign should be earned, not bought. “While internet advertising is incredibly powerful and...
Word choice is a crucial component of any marketing strategy. In the realm of clean energy, a main focus of our communications firm, it’s arguably the most important component. When you’re trying to build a narrative to explain...
Word has always been the workhorse app of the Microsoft Office suite. Nearly everyone who uses Office ends up using Word at some point, whether it be for...
We all make silly writing mistakes. It's a virtual guarantee in today's fast-moving digital business world. Clean it up and improve your writing with ProWritingAid, a grammar checker, style editor, and writing mentor all in a single package. Exceptional writing requires more than just correct grammar. ProWritingAid's editing technology uses artificial intelligence to go way beyond grammar, helping you to enhance your style, better express your ideas, and reach new writing heights.
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.
So, what makes a good subject line?...
Writing performance reviews probably isn’t the aspect of your job that you look forward to the most. When you’re required to write negative performance reviews, the process can turn from tedious to daunting.
While no one likes to be the bearer of bad news...
I just checked my inbox and there it was. Yet another email that opens with that gawd-awful phrase "I hope you're well." I get emails like this all the time...
You have something important to convey. And you really need the people you're talking about to get it, buy into it and maybe even act on it. But your topic is complicated. And to build your explanation, you've created a lot of slides. And each slide contains a lot of data. And you worry that...
The other day, I wrote about a technique that many great writers use to take their work to the next level: reading aloud. And while I'll explain more about that in a minute, a colleague reminded me that reading aloud is not the only way to improve your writing. In fact, many experienced writers (including me) use these 8 strategies for enhancing their work...
Ask any working professional and they’ll tell you about the countless unsolicited emails they receive, and delete, on a daily basis. Most of this messaging is not only unwanted, but also impersonal and lacking originality.
That being said...
No matter what type of business you’re in, there’s always going to be a certain way you run it and present it to the world. Your attitudes, mission, and values are all important elements of any business and it’s essential that you and your team members adopt them to accurately represent your brand.
If you’re going to run a business with a solid brand image...
Think about the last thing you posted on your company's Instagram account. Did you craft the content thoughtfully? Was it created based on your target audience's interests? If you nodded in response to both of these questions, great! You probably have an Instagram marketing strategy in place to guide your posting efforts. As with any social media channel...
There are a lot of factors that go into making sales online (great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn't be ignored or rushed through. Yes, the fine art of seducing your buyers is done not only through...
People use words to communicate what they think, feel and believe. But for social psychologists, words can do far more than convey one’s thoughts and emotions. The right combination of words can...
This year's theme of "drawing back the bow" expresses our view of professional selling as a discipline and a creative endeavor. Imagine a strip of film being advanced frame by frame: A target sits at the far end of a large field. An archer steps up to the line with a bow and arrow. The bow is raised, the arrow nocked. Now, inch-by- inch, the arrow is moved backwards--away from the target. It is precisely this motion of drawing back the bow that determines the force and speed of the arrow's flight.
Texting may now be the norm for recruiters eager to engage in-demand 20-something job candidates, but does that mean smiley faces and poop emojis are now part of the recruiting message cadence? According to Aman Brar...
Sixty seconds. That's the maximum amount of time two-thirds of hiring managers spend reviewing a resume to make up their mind about a candidate. Which is why many folks try to maximize that minute by making their resume stand out. Only this might not be what they had in mind. The folks at CareerBuilder just released...
Email is unavoidable in the workplace, and the amount of messages filling up employees' inboxes can be annoying and intimidating. These days, practically anyone is able to contact you via email (and you can do the same). Because of this...
To help employers craft handbooks that don't violate the National Labor Relations Act, the National Labor Relations Board has issued a compilation of rules it has found to be illegal - and rewritten them to illustrate how they can comply with the law. It was issued as a...
The termination conversation: The most distasteful part of any manager's job. Here are some guidelines on how to handle these confrontations in a humane, controlled and legally safe way. Before a confrontation can happen...