Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email.

So, what makes a good subject line?...

Word choice is a crucial component of any marketing strategy. In the realm of clean energy, a main focus of our communications firm, it’s arguably the most important component. When you’re trying to build a narrative to explain...

I just checked my inbox and there it was. Yet another email that opens with that gawd-awful phrase "I hope you're well."  I get emails like this all the time...

Ask any working professional and they’ll tell you about the countless unsolicited emails they receive, and delete, on a daily basis. Most of this messaging is not only unwanted, but also impersonal and lacking originality.

That being said...

No matter what type of business you’re in, there’s always going to be a certain way you run it and present it to the world. Your attitudes, mission, and values are all important elements of any business and it’s essential that you and your team members adopt them to accurately represent your brand.

If you’re going to run a business with a solid brand image...

People use words to communicate what they think, feel and believe. But for social psychologists, words can do far more than convey one’s thoughts and emotions. The right combination of words can...