Writing performance reviews probably isn’t the aspect of your job that you look forward to the most. When you’re required to write negative performance reviews, the process can turn from tedious to daunting. While no one likes to be the bearer of bad news...

You have something important to convey. And you really need the people you're talking about to get it, buy into it and maybe even act on it. But your topic is complicated. And to build your explanation, you've created a lot of slides. And each slide contains a lot of data. And you worry that...

The other day, I wrote about a technique that many great writers use to take their work to the next level: reading aloud. And while I'll explain more about that in a minute, a colleague reminded me that reading aloud is not the only way to improve your writing. In fact, many experienced writers (including me) use these 8 strategies for enhancing their work...

Think about the last thing you posted on your company's Instagram account. Did you craft the content thoughtfully? Was it created based on your target audience's interests? If you nodded in response to both of these questions, great! You probably have an Instagram marketing strategy in place to guide your posting efforts. As with any social media channel...

There are a lot of factors that go into making sales online (great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn't be ignored or rushed through. Yes, the fine art of seducing your buyers is done not only through...

This year's theme of "drawing back the bow" expresses our view of professional selling as a discipline and a creative endeavor. Imagine a strip of film being advanced frame by frame: A target sits at the far end of a large field. An archer steps up to the line with a bow and arrow. The bow is raised, the arrow nocked. Now, inch-by- inch, the arrow is moved backwards--away from the target. It is precisely this motion of drawing back the bow that determines the force and speed of the arrow's flight.

Texting may now be the norm for recruiters eager to engage in-demand 20-something job candidates, but does that mean smiley faces and poop emojis are now part of the recruiting message cadence? According to Aman Brar...

Sixty seconds. That's the maximum amount of time two-thirds of hiring managers spend reviewing a resume to make up their mind about a candidate. Which is why many folks try to maximize that minute by making their resume stand out. Only this might not be what they had in mind. The folks at CareerBuilder just released...

To help employers craft handbooks that don't violate the National Labor Relations Act, the National Labor Relations Board has issued a compilation of rules it has found to be illegal - and rewritten them to illustrate how they can comply with the law. It was issued as a...