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Over the last decade, unmanned aerial vehicles (UAVs) have racked up a negative popular reputation for their militarized usage and association, but drones serve other purposes beyond warfare and neighborhood spying. And the marketing space is taking advantage of the full capabilities that commercial drone technology offers. From...
For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need an inciting incident that impels you into the narrative with...
Stories are powerful, they allow us to learn, emotionally connect and they can carry a message. It's the original form of entertainment and if you think about it, all good stories have a beginning, middle and end, with the emphasis being on getting your audience hooked early so they stay engaged until the end. How many of us love...
Digital transformation is putting more emphasis on the role of technology in driving businesses forward and that complicates the lives of B2B marketers as it impacts marketing automation platforms. In the next three to five the number of organizations embracing wide-scale digital transformation plans is expected to...
It's never too late for your company to launch its own outbound marketing strategy-building authority, establishing trust, and boosting conversion rates through compelling content distribution. Though content marketing is nothing new,...
The issue of respect in sales goes far beyond the experience of just the 14.5 million people who work as sales-related professionals. It affects the success or failure of startups, the economy at large, and even the ability to solve some of the world's most pressing problems. To understand why,...
Can one sentence really create an avalanche of new business? Yes. I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with...
If you work in software-as-a-service (SaaS) you know the number one metric is annual recurring revenue (ARR). Entrepreneurs, C-level executives, and stakeholders understand how recurring revenue helps to increase business value. But...
Every business has competitors. If you don't yet, you will. That's the nature of business. And well-accepted that the best way to beat the competition is to out-compete them. Or is it? It may sound counter-intuitive, but actually the best way to beat the competition is to ignore them. Why? Anchoring. Anchoring is when you overly-focus on one piece of information, and then your thoughts and actions are bound by that knowledge. For example,...
Generating sales doesn't have to be boring. In fact, some of the fastest-growing private companies in America are reaping success by tapping into niche industries, or inventing entirely new ways to make money. Take iHeartDogs.com as an example. The Anaheim, California-based website, which ranks No. 135 on this year's Inc. 5000, sells pet products and pup-themed clothing, such as T-shirts proclaiming: "I Love Big Mutts and I Cannot Lie." Collectively,...
What made everyone go wild for 'the dress' that looked two different colors last year? Why do so many people love Carpool Karaoke? And why do some stories like this crazy popular gem about those annoying drivers who wait to the last second to merge from my Inc.com colleague Minda Zetlin end up breaking the internet?
"I told John Nemo I thought he'd be some boring, pole-up-his (read end), corporate suit and tie guy because he teaches LinkedIn." "Turns out he is hilarious, fun, and LOUD." Yes, Mike Kim really said that: Once he got to know the real me, Mike Kim and I ended up becoming fast friends. Herein lies the lesson of this post - does your "online brand" match up with who you really are in person?...
If you're a good salesperson working for commission, you'll survive. But if you're one of the best, you'll become rich. Successful salespeople not only make more money, but they're also treated much better by their companies and CEOs who recognize their immense value. I've met some of the richest salespeople across a wide variety of industries, and...
They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn't happened. I've been involved in building and marketing thousands of websites since 1999, but I realize it's easy to get in a bubble. So...
In business, there are certain fundamentals that must exist for survival. Things like value, trust and company culture should be commonplace. But beyond those fundamental elements, there are five core principles that smart online marketers and seven-figure earners have been using for ages to make millions of dollars,...
We are a society tearing through the digital landscape, and there's no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout. Take for example, the Pok?mon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while...
In 2003, two engineers and an angel investor reached back to 1888 to borrow Nikola Tesla's name and copy his engine design. After that, they just invented stuff. Tesla Motors has been headed by Elon Musk, the company's first angel investor, since the day he fired his co-founder and became CEO in 2007. It was his third major startup after...
Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle-a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has...
Use The Navy Seals 40% Rule To Achieve The Impossible. A common obstacle of success in sales leadership is getting stuck in a rut. Worry, fear and doubt are manufactured emotions that can limit a sales team's ability to achieve their goals and potential. The rut is a comfort zone for you and your organization. Success can still happen in the rut, but according to the Navy SEAL's 40% Rule, the big wins will never be achieved here...
Your old marketing self: "What am I doing on mobile?" Your new marketing self: "I'm reaching half of digital consumers with just Facebook, Messenger, YouTube, Instagram and Google Maps! Sometimes, for fun,...