Amazon is breaking into physical retail in a new way. Amazon's checkout-free grocery store opens in Seattle on Monday. The online retail giant first started testing its grocery store with employees in December 2016, when it also revealed its vision for a store without cashiers. The store, called Amazon Go...

Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people happy with my product and service and they will come back for more. Yes. And no. Many studies on human happiness find that...

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we've seen a progression from...

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don't worry...

The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you're looking to jump-start your career or...

Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6.50 in revenue for every $1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and drive sales. According to recent Twitter research...

Lots of businesses have standard responses to customer enquiries and encourage their people to do the same. It's what we call 'scriptease'. And it's an unfortunate truth that it's easier to follow the script than it is to actually listen to, engage with and help your customers. This ticks the boxes, but does it really give your customers what they want? For example...

My favorite book is always the one I'm reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and sometimes obsessively, read the works of a writer I like. Ten years ago...

It's been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them-or at least, to inspire a way forward. Adweek's 10 Best Ads of 2017 tackled plenty of challenging themes-among them...

Top Contenders. For our title of Company of the Year, we looked for ambitious startups that epitomize business in 2017. Only one came out on top, but many came close--including these ten companies who competed against the winner: Mailchimp...

A sales email's subject line gives recipients an initial glimpse of you and your business and, hopefully entices them to open an email. But it's the call to action (CTA) that usually determines whether someone will actually hit "reply" and write you back. Far too often...

If you're hiring a salesperson, there's one thing you should be looking for: sales aptitude, which is clearly not something everyone possesses. That's according to John Asher, author of the recently released "Close Deals Faster: The 15 Shortcuts of the Asher Sales Method" and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales for business-to-business companies. To determine sales aptitude...

Lifetime Access to over 10,000 impressive presentation templates for $150. Among our huge library of templates, you'll find tons of categories like business plans, charts, road maps, illustrations, so you can easily get started. Whether it's adding text or a logo, editing these templates is a piece of cake and you can even white label all of your presentations to stay on brand for your customers and clients. You have full rights to all of the presentations you create...

The Internet of Things, or IoT, enables retailers to stand out by providing real-time offers, inventory insight, and live shopping opportunities. Retailers are responding to a consumer demand for in-store offers and more efficient retail solutions through various implementations, ranging from real-time in-app inventory filters to facial tracking that aids in trying on products. Succeeding in the age of real-time retail should be...

Whether you're speaking to a roomful of colleagues, your boss, or a group of friends, you can't wait to draw people in. You either hook them with your first words, or you don't. Think of the expression that hooks people in as your "grabber." It's the prefatory line or phrase that basically says...

How do you build and grow a successful business? How do you take it from ground level, to national or even global awareness? How do you generate sales on autopilot and get people to notice you in a sea of other businesses grappling for the consumer's attention? As an entrepreneur, these are questions that often arise. As we fight the perilous uphill battle to succeed...

When it comes to YouTube ads, you should create ads that are helpful and useful so that even if viewers don't follow you any further online, at least they've had a positive experience with your brand. This strategy helps foster a good relationship between the brand and the viewer, and means you won't annoy your viewers with a pushy sales message. It's important to...

I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative process Don Draper and his team used to go through for each project. Fun side note:...

We all know that persuasion in business is a vital career skill. It can get colleagues to hand over the resources you need and prompt vital contacts to return your phone calls. But what exactly is persuasion? AMA's seminar Expanding Your Influence defines persuasion as:...