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Sales&MktgWatch

Sales/Marketing

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  • Looking Ahead, Drones Will Take Marketing Up, Up, And Away

    Sales/MarketingStandardsBusiness Intelligence Perspectives
    Over the last decade, unmanned aerial vehicles (UAVs) have racked up a negative popular reputation for their militarized usage and association, but drones serve other purposes beyond warfare and neighborhood spying. And the marketing space is taking advantage of the full capabilities that commercial drone technology offers. From...
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  • Facts Tell, But Stories Sell - Great Brands Are Storytellers

    Business IntelligenceLeadership, CareerJob Trends
    For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need an inciting incident that impels you into the narrative with...
  • Account Based Marketing: You Should Consider Using Storytelling!

    Sales/MarketingWriting SkillsStandards
    Stories are powerful, they allow us to learn, emotionally connect and they can carry a message. It's the original form of entertainment and if you think about it, all good stories have a beginning, middle and end, with the emphasis being on getting your audience hooked early so they stay engaged until the end. How many of us love...
  • What B2B Marketers Need To Know About The IT Purchase Process

    Sales/MarketingStandardsBusiness Intelligence Perspectives
    Digital transformation is putting more emphasis on the role of technology in driving businesses forward and that complicates the lives of B2B marketers as it impacts marketing automation platforms. In the next three to five the number of organizations embracing wide-scale digital transformation plans is expected to...
  • 7 Things To Do Before You Start A Content Marketing Campaign

    Business IntelligenceLeadership, CareerJob Trends
    It's never too late for your company to launch its own outbound marketing strategy-building authority, establishing trust, and boosting conversion rates through compelling content distribution. Though content marketing is nothing new,...
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  • Why Salespeople Get No Respect (And Why It Needs To Change)in

    Sales/MarketingNetworking, personalStandards
    The issue of respect in sales goes far beyond the experience of just the 14.5 million people who work as sales-related professionals. It affects the success or failure of startups, the economy at large, and even the ability to solve some of the world's most pressing problems. To understand why,...
  • The 1 Question That Can Trigger An Avalanche Of New Business

    Business IntelligenceLeadership, CareerJob Trends
    Can one sentence really create an avalanche of new business? Yes. I have always loved marketing, and over the years I have experimented with just about every marketing method out there. It all started with...
  • Forget About Leads. This Is What You Need To Focus On To Boost Sales

    Sales/MarketingNetworking, personalStandards
    If you work in software-as-a-service (SaaS) you know the number one metric is annual recurring revenue (ARR). Entrepreneurs, C-level executives, and stakeholders understand how recurring revenue helps to increase business value. But...
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    Want To Beat Your Competitors? Take This 1 Important Tip From Steve Jobs (You're Probably Doing The Opposite)

    MotivationNetworking, computerBest Practices
    Every business has competitors. If you don't yet, you will. That's the nature of business. And well-accepted that the best way to beat the competition is to out-compete them. Or is it? It may sound counter-intuitive, but actually the best way to beat the competition is to ignore them. Why? Anchoring. Anchoring is when you overly-focus on one piece of information, and then your thoughts and actions are bound by that knowledge. For example,...
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    10 Craziest Ways To Make Money (That Are Legal)

    Sales/MarketingStandardsBusiness Intelligence Perspectives
    Generating sales doesn't have to be boring. In fact, some of the fastest-growing private companies in America are reaping success by tapping into niche industries, or inventing entirely new ways to make money. Take iHeartDogs.com as an example. The Anaheim, California-based website, which ranks No. 135 on this year's Inc. 5000, sells pet products and pup-themed clothing, such as T-shirts proclaiming: "I Love Big Mutts and I Cannot Lie." Collectively,...
  • Science Has Discovered A Dead Simple Formula For Producing Interesting Content

    Business IntelligenceLeadership, CareerJob Trends
    What made everyone go wild for 'the dress' that looked two different colors last year? Why do so many people love Carpool Karaoke? And why do some stories like this crazy popular gem about those annoying drivers who wait to the last second to merge from my Inc.com colleague Minda Zetlin end up breaking the internet?
  • What People Really Want To Buy From You

    Sales/MarketingRetailBusiness Intelligence Perspectives
    "I told John Nemo I thought he'd be some boring, pole-up-his (read end), corporate suit and tie guy because he teaches LinkedIn." "Turns out he is hilarious, fun, and LOUD." Yes, Mike Kim really said that: Once he got to know the real me, Mike Kim and I ended up becoming fast friends. Herein lies the lesson of this post - does your "online brand" match up with who you really are in person?...
  • 5 Surprising Things The Richest Salespeople Do In Every Industry

    Sales/MarketingStandardsBusiness Intelligence Perspectives
    If you're a good salesperson working for commission, you'll survive. But if you're one of the best, you'll become rich. Successful salespeople not only make more money, but they're also treated much better by their companies and CEOs who recognize their immense value. I've met some of the richest salespeople across a wide variety of industries, and...
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  • 19 Experts Explain Why Your Website Isn't Bringing In Customers

    Sales/MarketingStandardsBusiness Intelligence Perspectives
    They told you to build a website, so you did. They told you'd you get customers if you had a website, but that hasn't happened. I've been involved in building and marketing thousands of websites since 1999, but I realize it's easy to get in a bubble. So...
  • 5 Core Principles 7-Figure Earners Use When Selling Online

    Sales/MarketingNetworking, personalTime Management
    In business, there are certain fundamentals that must exist for survival. Things like value, trust and company culture should be commonplace. But beyond those fundamental elements, there are five core principles that smart online marketers and seven-figure earners have been using for ages to make millions of dollars,...
  • 5 Digital Marketing Trends Your Business Needs To Try

    Business IntelligenceLeadership, CareerJob Trends
    We are a society tearing through the digital landscape, and there's no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout. Take for example, the Pok?mon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while...
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  • How Tesla Is Breaking The Big-Budget Advertising Habit

    Social MediaSales/MarketingNetworking, personal
    In 2003, two engineers and an angel investor reached back to 1888 to borrow Nikola Tesla's name and copy his engine design. After that, they just invented stuff. Tesla Motors has been headed by Elon Musk, the company's first angel investor, since the day he fired his co-founder and became CEO in 2007. It was his third major startup after...
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  • 'Likes' Lead To Nothing-And Other Hard-Learned Lessons Of Social Media Marketing

    Social MediaSales/MarketingWriting Skills
    Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle-a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found. Social media spending has...
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  • Go Beyond Your Limits To Exceed Your Sales Quota And Expectations

    Business IntelligenceLeadership, CareerJob Trends
    Use The Navy Seals 40% Rule To Achieve The Impossible. A common obstacle of success in sales leadership is getting stuck in a rut. Worry, fear and doubt are manufactured emotions that can limit a sales team's ability to achieve their goals and potential. The rut is a comfort zone for you and your organization. Success can still happen in the rut, but according to the Navy SEAL's 40% Rule, the big wins will never be achieved here...
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  • 51% Of Mobile Traffic Comes From Users' Top 5 Apps

    Social MediaSales/MarketingStandards
    Your old marketing self: "What am I doing on mobile?" Your new marketing self: "I'm reaching half of digital consumers with just Facebook, Messenger, YouTube, Instagram and Google Maps! Sometimes, for fun,...
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Events

  • 26Feb2019

    Gossip, Rumors & Workplace Busybodies: How to Promote Positive Co-worker Communication

  • 27Feb2019

    How To Conduct Employee Relations Investigations

  • 28Feb2019

    How to Project Confidence with Demanding People

More Events

HealthWatch

  • The ACA in 2019: What HR Professionals Need to Know

    Workforce
  • Rogue-river

    EPA decision soon on chemical compounds tied to health risks

    The Associated Press
  • How-to-hack-your-goals-for-future-you

    How to Hack Your Goals for Future You

    Success
More HealthWatch

ExecWatch

  • Office-couple

    These 6 Surprising Office Romance Stats Should Be A Wake-Up Call For Organizations

    LifestyleForbes
  • Jeff-bezos-forbes

    How To Bring Down A Bully Or Extortionist - Lessons From Jeff Bezos, Nancy Pelosi And More

    LifestyleForbes
  • Email-inbox

    45 Free Business Templates

    HubSpot
More ExecWatch

FinanceWatch

  • Cfo-insights

    Bridging the Gap between the Finance Team You Have-and the One You Need

    Financial strategyCFO
  • Holding-digital-currency

    CFOs: Are you Ready for a Cryptocurrency Backed by this Bank?

    Financial strategyCFO
  • Ronald-reagan

    On Presidents Day, A Look At How Much Influence Presidents Have On Your Taxes

    FinanceForbes
More FinanceWatch

Whitepapers

  • Pentair ETI 400 Heater

  • 6 Things Your Employees Will Fail Without

  • Using Life Insurance for Supplemental Retirement Income

  • Creating a Compelling Business Case for a New HR Solution

HRWatch

High Impact

Where Can HR Make the Biggest Business Impact?

MotivationHR Executive

This year, HR leaders looking to boost their organization’s bottom lines are focusing on three critical...

  • Time to terminate? 5 ways to help your managers decide

    Performance-EvaluationsHR Morning
  • The ACA in 2019: What HR Professionals Need to Know

    Job TrendsWorkforce
  • It's an Employee's Market Now. This is Actually Good News for Small Business Owners

    Job TrendsINC
More HRWatch

MFGWatch

  • Budget

    Manufacturing Orders Fell In December, but 2018 Numbers Remain Strong

    Manufacturing.net
  • Steel-frame-structure

    US Manufacturing Under Construction

    IndustryWeek
  • Quality-control

    Lack of Quality Labor Remains Biggest Woe For U.S. Manufacturers

    Chief Executive Magazine
More MFGWatch

MgmtWatch

  • Bowling

    Ten Habits Of Bad Management

    Time ManagementManagement Issues
  • Touchpad-controls

    The Age Of Retraining: How Employers Are Working To Upskill Employees

    StandardsForbes
  • Communication

    When People Ask How You Are, Stop Saying 'Busy'

    INC
More MgmtWatch

Sales&MktgWatch

  • Remains-of-the-party

    Here's How to Know (Within Seconds) If Other People Trust and Like You, According to Science

    Social MediaINC
  • Content-ideas1

    2019 Content Marketing Toolkit For Explosive Growth

    Sales/MarketingSEMrush
  • Persuasion

    5 Ways to Become More Persuasive

    Sales/Marketingentrepreneur
More Sales&MktgWatch

TechWatch

Built for SEO & SEM Professionals

How to Discover your Online Competitors

Analytics SoftwareSEMrush

Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can...

  • Don’t waste your money on Office 2019 (says Microsoft)

    Enterprise SoftwareComputerWorld Logo
  • Why Amazon's dream of a New York City headquarters imploded

    E-business/E-commerceCNet
  • Musk-backed AI group: Our text generator is so good it's scary

    Enterprise SoftwareCNet
More TechWatch
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