When I walked across the stage at the old Boston Garden to pick-up a Bachelor of Science degree from the Dean of Business at Northeastern University - there were only 30 Institutions for higher learning in the US offering that distinction. In 1984 after all, "Marketing" as a discipline was only 8 years older than I was. A career in business-to-business Marketing (and of course data) later - technology continues to revolutionize the space at an alarming pace. Everything has changed. Everything Accept the difficulty in sourcing accurate, predictive, responsive B2B Marketing data...
The dust from the dot-bomb explosion is settling, and I start a small (and I mean small) content-marketing company www.businesswatchnetwork (BWN). I vividly recall the first company server in my basement, connected to a 750MB DSL circuit - adjacent the plywood shelving where my 12-year old son’s baseball and hockey equipment waited patiently for the next game.
I like author Malcom Gladwell.
Outliers, Blink, and of course the book that is everyone’s purview daily – Traffic.
I vividly recall Malcom performing a CA road-test to find out what happens in the digital world when a heavily traveled route suddenly becomes less traveled: within a matter of hours, traffic siphoned from more heavily traveled roads, finds its way to the on-ramp of the less traveled route until it reaches capacity. In 2019 traffic is like water – it finds a way.
I’m about as much a scientist, as I am a science denier. If you don’t know exactly what that means, you’re probably not alone. I do have a Bachelor of Science Degree from Northeastern University – but that’s in Marketing. Perhaps that explains why I’m always creating my own hypothesis to test against real-world outcomes.
When you give a presentation, you face at least two hurdles. First, you need to sell yourself as a credible spokesperson on your topic. Audiences need to believe in you - and that's hard enough. Second...
It's a tough job. Take a break and check out these 10 tips to help you be a more effective office manager, including:
Networking to benefit the office and yourself
Communicating your companyï؟½s goals
Keeping up with current technology
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