Items Tagged with 'content'

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought that can be adapted to B2B content marketing as well. “If I create great B2B content but can’t measure it, did it make an impact?” is the question...

How to classify Peloton? A wellness company, of course. There’s also hardware (you plug the bike or treadmill into the wall). Software (there’s an app). And a content...

When an explosive—and most likely fake—story about Joe Biden's son began to circulate online this week, Facebook did something unusual: It decided to restrict its spread while it investigated the story's accuracy. This marked the first prominent deployment of a tool the company has...

Brief: Generation Z — consumers ages 13 to 24 — are more likely to recall advertising than older generations, even when they spend less time watching skippable content. Fifty-nine percent...

I remember knocking on doors to sell cookies, popcorn, and other treats in my hometown of Peoria, Illinois in 1995. I had a lot of success and considered myself one of the best...