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  • Innovation box

    Now Or Never: How To Break Out Of Your Innovation Box

    Chief Executive Magazine
    I consider myself to be an innovator. I face challenges head-on, I think creatively, and I listen to my team’s ideas. But it wasn’t until the pandemic that I realized my company was innovating within a pre-established “box.” Leaders often rely on tried-and-true practices to be successful, such as...
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  • Customer journey multiple devices

    What marketers should know about customer journey analytics

    Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” “As marketers, we know that nothing happens in a silo,” said...
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