Karen Hayward

Karen Hayward is a Chief Outsiders Managing Partner and CMO based in the San Francisco Bay Area. She helps technology companies accelerate growth by building and executing strategic marketing programs while driving sales and marketing alignment to deliver breakthrough revenue.

How To Market In An Increasingly Digitized Industry

July 9, 2021

Karen Hayward

rom 2016 to 2019 there was an 85 percent increase in the preference for B2B buyers to do all of their research online when selecting their solutions and service providers, according to McKinsey. During the same timeframe, buyers’ online evaluation of vendors went up 285 percent! That means the trend in...

3 Tips For Developing A Sky-High Growth Plan

October 29, 2020

Karen Hayward

Ask any CEO if they want “marketing” and they’ll nod and speak to the value of an attractive website, a recent trade show, or their latest brochure. Ask that same CEO if they want “sales” and the answer will be far simpler…and more enthusiastic. The Internet killed the pure cold call years ago, and...

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