Tracey Wallace

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is also the Founder of Doris Sleep, a bed pillow company selling 100% certified recycled plastic bottle filled pillows in three custom sizes.

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

March 28, 2019

Tracey Wallace

Businesses are living in an era of wealth, liquidity and mobility. Amazon blew past $1 trillion in market value in September 2018. Walmart picked up brands Bare Necessities, Art.com, and Eloquii, before recently acquiring Aspectiva, and AI-led product comparison and review tool. Netflix recently surpassed Disney in value. Procter & Gamble expanded its reach by swooping up a number of small healthcare and personal care brands like L., Form and Bevel from Walker & Company Brands, and First Aid Beauty. What do all of these companies have in common?...

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