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Home » Authors » Phil Frost

Phil Frost

Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.

Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.

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Articles

ARTICLES

Search Engine Optimization

Search Marketers' 5 Best Practices for Internal Linking

June 14, 2019
Phil Frost

Internal links function a lot like road signs for the Internet. You reach your destination faster when they are clear and lead you in the right direction.

Internal links perform a similar function for popular search engines. They use them to guide...


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