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MaryLee Sachs is the co-founder of Brandpie and the CEO of the U.S. company. She has spent more than 25 years in the field of marketing communications, and she has written two books helping CMOs unleash their full potential.
In a competitive marketplace, differentiation is one of the best ways for a CEO to drive a brand’s growth. It separates the good from the bad from the indifferent.
