Don Reisinger

Don Reisinger is one of the leading technology and business writers in the world with bylines in publications as far-reaching as CNET, Fortune Magazine, Fortune.com, TIME, The Los Angeles Times, The New York Times, TechCrunch, Tom’s Guide, PCMag, and several others. Don started his freelance writing career with PCMag’s Gearlog blog, where he wrote about gadgetry. He quickly moved on to CNET and spent several years there writing about everything from gadgetry to the “digital home” to startups. Don has written on a variety of topics in his career, including big-name companies, gadgets, video games, enterprise topics, and everything in between.

Why Tim Cook's Business Rule Is to Not Follow the Rules

July 14, 2020

Don Reisinger

Seven years ago, Apple CEO Tim Cook was at his alma mater Duke, when a student asked him for advice on whether students should listen to their professors. Cook's answer provides key insight into how he thinks--and how...

Jeff Bezos Has Sold $4.1 Billion in Amazon Shares Since January. Here's What He Might Be Doing With the Cash

February 13, 2020

Don Reisinger

Jeff Bezos is one of the world's richest people. So, it's perhaps no surprise that headlines pop up when he sells billions worth of Amazon stock. But the reason behind the sale might prove most important to Bezos -- and to those who do business with him. Since January 31...

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