What you say is important. How you say it, and how you appear while saying it, make all the difference in the world. Why risk a ho-hum, or worse, a panicky, stumbling presentation that dilutes your message and makes you appear ill-prepared?
The ability to write effectively truly sets you apart and can make you an invaluable team member or leader. Effective writing is more than a tool for business plans, reports and other long-form communications.