Bill Gates doesn’t miss much. In the last two-years Mr. Chief Climate Officer has been on 60 Minutes twice to make climate change predictions. Note to self: don’t forget Chief Pandemic Officer Gates accurate prognostication in 2014...
We’ve all seen the 2015 TED talk video of Bill Gates predicting our current state of affairs. And subsequently, we’ve all been listening very closely to Bill in his new role as C19 pandemic data-scientist. So, when Gates appeared on national tv last week to give a pandemic assessment update - I put down what I was doing.
Since January, every scientist and health policy expert has pontificated on the pandemic and how you can defend against contracting. There is only one problem – your best (& only) defense against any pandemic is a good offense. If that sounds like incorporating a sports cliché into a post...
Understanding the difference between the complementary and insulting habits in your
diet and lifestyle makes all the difference in your self-healing journey. If you fail to
identify your most insulting habits (and then actively minimize or avoid them completely)
you may not experience the success you desire and deserve.
Since 2003 I founded and operated a growing B2B Media company – and 10 years before that , a high-tech B2B marketing firm. Over the subsequent 27 years, I watched the business data life-cycle evolve; first with postal, then email, and now digital. History repeats itself. If you want to improve your digital marketing campaigns today, you need look no further for the answer than yesterday:
One of my personal favorites growing up: King Kong vs Godzilla. Of course, King Kong was from Skull Island by way of New York, and Godzilla was from Odo Island Japan – not quite America vs. China but close enough for a 9-year old.
The dust from the dot-bomb explosion is settling, and I start a small (and I mean small) content-marketing company www.businesswatchnetwork (BWN). I vividly recall the first company server in my basement, connected to a 750MB DSL circuit - adjacent the plywood shelving where my 12-year old son’s baseball and hockey equipment waited patiently for the next game.
I like author Malcom Gladwell.
Outliers, Blink, and of course the book that is everyone’s purview daily – Traffic.
I vividly recall Malcom performing a CA road-test to find out what happens in the digital world when a heavily traveled route suddenly becomes less traveled: within a matter of hours, traffic siphoned from more heavily traveled roads, finds its way to the on-ramp of the less traveled route until it reaches capacity. In 2019 traffic is like water – it finds a way.
I’m about as much a scientist, as I am a science denier. If you don’t know exactly what that means, you’re probably not alone. I do have a Bachelor of Science Degree from Northeastern University – but that’s in Marketing. Perhaps that explains why I’m always creating my own hypothesis to test against real-world outcomes.