Companies hire us to fight with each other. Let me explain.

If you’re like me, you bring a skeptical eye to industry predictions, ones that insist that by 2020 experience will overtake both price and product as a key brand differentiator. But with one year to go, this one seems to be coming true. Experience has emerged as the industry’s newest tool for driving brand growth, with user experience of sites, apps, tools and products as the tip of the spear. But what do we really mean when we talk about user experience?

To put it simply...

It is finally official: Windows 10 is getting rid of passwords. What's more, the move to a passwordless experience has already begun. Starting this week, Microsoft is rolling out a preview build (20H1 Build 18936 to be precise) of Windows 10 to members of the Windows Insider fast track ring that brings passwordless account sign-in right now.

I have previously reported...

“There’s no justice in air travel,” an airline industry insider once told me. A third of passengers on planes get stuck with a middle seat, getting smushed for hours at a time in a chair that costs exactly the same ticket price as a window or aisle. That just stinks.

But...

Automatically configure devices with email, apps, and settings, straight out of the box. View device details and fix issues like passcode reset, Activation Lock bypass, and more. Remotely enforce passcodes, data encryption and even lock or wipe devices.

Start a business and stick around long enough, and there's a good chance you'll encounter a client, that--for whatever reason--is unhappy no matter what you do.

You may have already experienced a client like this...

On July 8, Deutsche Bank began laying off 18,000 workers across its international offices as it retreats from the equities business, reducing the size of its workforce by roughly a fifth. The layoffs, which are expected to be concentrated in New York and London, are striking in scope. But the German bank is by no means an outlier.

It’s fairly standard for large corporations to...