Sales&MktgWatch NEWSLETTER

VOLUME 22, ISSUE 15

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• Tips For Creating Effective KPIs For Your Company

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  CEO Today

  Creating KPIs can be broken down into two steps: 1) setting objective, and quantitative goals, and 2) tracking your company’s progress. Creating and tracking KPIs is more effective than other types of business goal-setting because it works with what already exists. There is no need to create abstract, imposing goals that might be...

• The Magic Question To Ask At The End Of Every Sales Meeting

  Business IntelligenceLeadership, CareerBusiness Intelligence Perspectives

  Sales/MarketingForbes

  Here is the ONE question I advise you to ask at the end of every sales meeting, NO MATTER how successful you think the meeting was: “This all sounds quite positive, but let me ask you, is there anything that you foresee happening that would stop you from signing a contract to move forward?” Once you ask this, shut up, listen, and don’t interrupt...

• 8 best social media lead gen techniques

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Social MediaSmartBrief

  With 3.6 billion people using social media worldwide, it’s become a powerful tool for businesses to reach and attract leads. Of course, your success depends on if you’re using the right tactics at the right time. Want to learn the strategies to convert your audience into customers and get them interested in your brand? Read on to discover some of the best social media lead gen techniques being used today...

• Outsmarting recession: The only way to protect marketing is to be data-driven

  Business IntelligenceBig DataData Management

  Business Intelligence PerspectivesData AnalyticsSales/MarketingMarketingWeek

  As the cost of living crisis deepens, research from Retail Economics conducted in collaboration with HyperJar predicts that £12bn of discretionary spend will be wiped from household budgets, with low to middle-income households the most impacted. Disposable cash after paying for essentials will fall for the average family by almost 6.5%, having a direct impact on both demand and choice. The challenging economic situation...

• 7 Steps to Your First Demand Generation Strategy

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Entrepreneur

  Anytime I meet someone who works in demand generation, I ask them: "What tactics work best for you? Or do you have to do everything before any of it works?" They almost always chuckle and say, "You kinda have to do everything." "Demand generation" is a broad term used to cover any marketing tactic that creates...

• Looking For Growth? First, Define The Market

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Chief Executive

  There’s a common adage that you need at least a billion-dollar market to make an exciting business. That is not necessarily true for all businesses—it’s totally fine to own and run a small, cash flow-positive company. However, the sentiment is definitely true if you are looking to be a venture capital-based business or any business that has “scaled” long-term growth prospects-which typically means...