Sales&MktgWatch NEWSLETTER

VOLUME 21, ISSUE 17

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  The Not-So-Secret Secret To A Successful Business: Your Customers

  Business IntelligenceBusiness Intelligence PerspectivesNetworking, personal

  Sales/MarketingChief Executive

  A lot goes into our purchasing decisions—more than we probably even realize. Is the brand you’re thinking of buying from under any scrutiny? Did they have a particularly great Facebook ad that caught your eye? Are their products unlike any on the market? It’s these internalized questions that...

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  5 Corny Jokes Will Get You Past Cold-Calling Gatekeepers

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Entrepreneur

  The Jungle Cruise has been a fan-favorite Disney ride for decades, but it wasn't until Disneyland's Imagineers took the plunge and introduced the comedy aspect that people really started to take notice of this ride. Of course...

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  Why B2B customer experience is just as vital for growth as B2C

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  FastCompany

  Think about the last time you opened Netflix on your tablet or smart TV. Perhaps you began browsing without knowing at first which series you wanted to binge. You may not have even been sure whether you genuinely wanted to watch anything at all. But thanks to the streaming giant’s whip-smart algorithms...

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  How Six Blind Spots Can Hurt Sales

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Forbes

  When I first heard about the Johari window, the term intrigued me. Simply put, the Johari window helps you understand your relationship with yourself and with others. It was conceived by two psychologists — Joseph Luft and Harrington Ingham — as a self-help exercise to give you...

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  The Future Of Marketing Is Lean For Businesses Big And Small

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Forbes

  Much of the lean movement is based on the understanding that as organizations mature, the things that make them more competitive (more resources, better talent and more sophisticated processes) are the very things that now slow them down. Continuous improvement is the only way to...

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  A 5-Step Guide to Writing Content That Achieves Your Marketing Goals

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  INC

  When it comes to content, you may think that you already know it all. While there are countless tutorials and how-to tips out there, I'm here to tell you that there's always more to learn. Marketers depend on content. However...

• 10 Best Customer Feedback Applications and Software That Will Benefit Your Business

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Business2Community

  It’s a world of feedback and honestly speaking, everything would be better if people cared about feedback. But then, for any business, our customers remain a lion part of the world we travel in. The thought today is to make the world of one customer better at a time, enhancing...

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  Balancing risk and reach: The brand safety dilemma

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Mar Tech Series

  Do you know where your clicks are coming from? Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety should can prevent that from happening, but that practice is imperfect...