I flew internationally today and as we entered international waters, I was surprised by the invitation to make duty-free purchases--not because the concept was new, but because of the way the airline was broaching the subject.  In the past...

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. No, this isn't an infomercial. And you're right that they won't work every time.

But...

Its 2003. 

The dust from the dot-bomb explosion is settling, and I start a small (and I mean small) content-marketing company www.businesswatchnetwork (BWN). I vividly recall the first company server in my basement, connected to a 750MB DSL circuit - adjacent the plywood shelving where my 12-year old son’s baseball and hockey equipment waited patiently for the next game.

True customer engagement is a vital part of any sales or marketing strategy. Engaging in the right way can earn interest, investors and brand enthusiasts. On the other hand...

Improving the use of location intelligence, or the process of gleaning insights from geospatial data relationships, has long been the holy grail for marketers looking to satisfy today’s busy, demanding customers. A business-friendly hotel, for instance...

Being creative 24/7 can be hard, so it stands to reason that your marketing team is not going to be able spin up amazing campaigns every time on demand. Creative wells run dry and...

One of your biggest challenges as a business leader is making sure everyone is aligned around your brand’s fundamental values. Your genius ideas mean nothing if no one can agree on how to seamlessly implement them. This is especially true when...