Sales&MktgWatch NEWSLETTER

VOLUME 20, ISSUE 19

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  Consumer Psychology 101: Why Convenience Is Key for E-Commerce Longevity

  Business IntelligenceE-business/E-commerceBusiness Intelligence Perspectives

  Sales/Marketing

  Marketing is about understanding the mind of the consumer. While there are many psychology-based strategies you can use for rapid customer acquisition, few compare with the power of convenience. Convenience can be a powerful tool in any e-commerce brand's toolkit. It's a big part of...

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  How to Make Your Website Appeal to All Types of Decision Makers

  Business IntelligenceInternetWeb Services/SOA

  Business Intelligence PerspectivesSales/Marketing

  To be a successful company, you need to be able to answer two questions: Why now? And why you? What's more, you need to appeal to all types of decision makers when answering those questions, and, typically...

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  The 30 Best Ways to Promote Your Business in 2021—With or Without Money

  Business IntelligenceBest PracticesBusiness Intelligence Perspectives

  Sales/Marketing

  In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world...

• What your CMO needs to hear about agile marketing

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in agile marketing and give your team the support it needs to succeed...

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  10 Ways to Handle Difficult Customers

  Business IntelligenceBusiness Intelligence PerspectivesNetworking, personal

  Sales/Marketing

  Although "the customer is always right," they may not always be easy to deal with. Learning how to deal with difficult customers is an important step for any business owner, especially those who work in the customer service industry. Even businesses with the best products and services are bound to...

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  Featured Resource: 3 Workplace Management Features You Need When Managing Remote Employees

  Business IntelligenceLeadership, CareerMotivation

  Business Intelligence PerspectivesBusiness ManagementBusiness Process ManagementProductivityProject ManagementProject Portfolio Management

  Traditionally, integrated workplace management software (IWMS) has been used to manage on-site facility costs. But its scope has expanded in recent years to include work outside of the office, at a time when tech-assisted remote work is breaking through to the mainstream. So how, exactly, does IWMS software help businesses better manage their remote employees?...

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  The Missing Sales Metric That Can Mean CEOs' Success Or Failure

  Business IntelligenceBig DataBusiness Intelligence Perspectives

  Data AnalyticsSales/Marketing

  As business leaders know, what doesn’t get tracked doesn’t get done. So what if I told you that the metric tied to the life or death of many B2B companies during this crazy 2020 pandemic moment might have been a big blind spot for companies of all sizes...

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  Marketing's Role In Building A Customer-Centric Company

  Business IntelligenceBusiness Intelligence PerspectivesSales/Marketing

  Digital technology and access to customer data are constantly reshaping the role of marketing, and as more and more businesses are reorienting toward a customer-centric focus, this extremely valuable customer data becomes a big part of that shift. Marketing is now...